Sales Data Analyst

To drive sales force productivity and commercial growth by integrating data analytics, business intelligence, and sales capability development. This role collects, analyzes, and translates sales and operational data into actionable insights, optimizes sales processes, supports sales force initiatives, and strengthens customer relationships. The role also requires strong field exposure to trade channels and customer-facing dynamics to ensure strategy and analysis are grounded in real market experience.

Responsibilities

Data Management & Sales Performance Analysis

Collect, clean, and organize sales, trade, and customer data ensuring data integrity and reliability.

Analyze sales trends, customer behavior, competitor activities, and measure/analyze Golden points (GP) progress by brand, SKU, region, salesperson, and channel to identify opportunities and threats.

Analyze customer share data, brand/channel scorecards, SFDA reports (Shelf, RTDC, Golden Points), KBD payment files, and conduct audits on routing and productivity.

Design, maintain and automate interactive dashboards and reports covering KPIs such as sales, distribution, visibility, and sales force effectiveness. Provide root cause analysis on underperformance with recommended actions.

Sales Capability & Operations Management

Manage rebate and loyalty programs ensuring fair and smooth application.

Monitor salesforce activities, including bundles creation, forecast follow-ups, and distribution targets.

Support onboarding and continuous training of sales staff on tools (SFA, BI dashboards) and processes.

Oversee deployment and tracking of POSM, freezers, chillers, reward programs, and contests across sales teams.

Deploy efficient coverage plans to maximize sales productivity and market penetration.

Reporting & Business Intelligence Support

Develop and automate standardized sales and distribution reports for business reviews and payroll incentive alignment.

Provide daily updates on sales, stock levels, and competitor activity to keep salesforce and management informed.

Collaborate with IT and commercial teams to improve data infrastructure, reporting automation, and end-user training.

Deliver dashboards and periodic reports (weekly, biweekly, monthly – as required), including actions steps vs set KPIs for month-end reviews.

Cross-Functional Communication

Collaborate closely with F&A, HR, Logistics, IT, and Administration teams internally.

Engage with customers and suppliers externally to support business needs and strategic initiatives.

TM Purpose

Acts as a role model by living Transmed Purpose on Daily basis: Mutually beneficial partnerships with principals and customers based on sustained performance and strong personal relationships.

Qualifications

Job Requirements:

Education: Bachelor’s degree in business Analytics, Data Science, Business Administration, Economics, Mathematics, MIS, Statistics, or related field.

Language: Good Command of English Language.

Computer Skills: Proficiency in using Microsoft Office applications such as Excel, Word, and PowerPoint Power BI or similar BI certification is a plus.

Interpersonal Competencies: Strong Analytical Thinking – Reporting skills – Excellent Communication and Presentation skills – Strong Teamwork and Collaboration – Attention to details.

Eligibility Criteria:

Seniority: A minimum of 1 year within current role.

Experience Background: 1 to 2 years in sales, sales operations, business intelligence, or data analysis roles within FMCG, retail, or commercial environments is a plus Good field experience across at least 2 trade channels.

Technical Skills: Advanced Excel, Power BI, Salesforce/SFA, data visualization, automated reporting.

Disciplinary Records: Clear Disciplinary Records.

Performance Appraisal Results: Most recent performance appraisal must meet or exceed expectations.

Reference Check: You are requested to inform your Line Manager about your application before submitting it – Your Line Manager’s transparent feedback on your performance and behavioral current status will be requested.

Permanent Full-Time