General Manager

Overview

General Manager – Wine and Beyond, Calgary, Alberta. Employment Type: Full-Time Liquor Retail Management. Location: Wine & Beyond Deerfoot City, Calgary. Wine and Beyond is part of the SNDL family—Canada’s largest private-sector liquor and cannabis retailer. We’re hiring a hands-on, results-driven General Manager to lead the team at our Deerfoot City location. In this high-impact role, you’ll manage a multi-million-dollar operation, lead a passionate retail team, and ensure an exceptional customer experience.

You’ll oversee everything from team development and financial performance to compliance, merchandising, and daily operations. If you’re a big-picture thinker who also thrives in the details, this role is for you.

Key Responsibilities

People Leadership: Hire, train, coach, and inspire a high-performing retail team; set clear priorities, lead team huddles, and conduct performance reviews; build a culture of accountability and professional growth.

Retail Operations: Ensure compliance with all provincial liquor laws; manage scheduling, payroll, merchandising, and daily operations; maintain store cleanliness, presentation, and inventory accuracy.

Sales & Customer Service: Drive a sales-focused culture through education and customer engagement; resolve customer concerns professionally and promptly; lead by example in upselling and promoting exclusive labels.

Financial Accountability: Manage budgets, interpret P&Ls, and control labor/inventory costs; monitor KPIs and lead action plans for improvement; partner with Regional and District Managers on financial performance.

What You Bring

Minimum 2 years of experience in a management role (liquor or retail strongly preferred)

3+ years in a big-box or high-volume retail environment

Proserve certification (or ability to obtain)

Post-secondary education an asset

Strong leadership, communication, and customer service skills

Ability to lift up to 50 lbs, work on your feet, and work flexible retail hours (evenings/weekends)

Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus)

Why Join Us

Competitive salary and benefits

Staff discounts across all brands

Career advancement opportunities within SNDL

Product knowledge training & ongoing development

Incentives, contests, and team recognition

We thank all applicants for their interest, but only those selected for interviews will be contacted.

SNDL is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background. #J-18808-Ljbffr