Head of Marketing CSL Seqirus Commercial Italy

As Head of Marketing CSL Seqirus Italy, you will lead the marketing team in Commercial Operations Italy organization. You will ensure a robust analytical base for strategic decisions, designing developing and implementing marketing strategies to support the organization's products. You will use specific marketing strategies and channels to launch and position products, identifying and implementing marketing strategies and programs in collaboration with internal sales and other stakeholders. To be successful in this role you will enjoy a coaching style with your team, as well delivering operationally as part of position.

Responsibilities include: -

Strategy:

Responsible for development of Brand Strategies, value proposition and marketing plans ensuring the tactical executions of the plan in Italy, consistency in brand messaging, compliance in promotional activities and gather insights to improve or create new marketing programs

Drive the strategic and brand planning processes for CSL Seqirus portfolio

Set brand objectives for CSL Seqirus products that will help achieve overall business objectives

Develop communications strategy and cross-functional activity plan for target segments / customers

Lead the execution of marketing tactics, obtain approval through appropriate copy-clearance committees, ensure full compliance as outlined by the CSL Seqirus SOP on promotional materials

Manage relationship with advertising agencies, provide feedback on copy and creatives consistent with the brand promise and strategy

Drive congress execution, partnering with external agencies around booth development and logistics, key customer events, symposium, product presentations, etc.

Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic and tactical brand plans

Develop KPIs and measure impact of programs on revenue (ROI) and other objectives

Ensure the best SoV of CSL Seqirus among the Digital Ecosystems

Growth Delivery

Responsible for achieving growth and hitting sales targets by partnering with the sales team at national/regional/local level

Support the implementation of strategic sales plan that expands company’s customer base and ensures strong presence

Develops and maintains long term relationships with key customers, opinion leaders and other groups influencing the health system

Supports Customer Service and Tender Team to capture customer feedback and/or requests, and respond to them in a timely manner

Monitor customer satisfaction to ensure customer experience is consistent with brand promise

Drive setup, deployment and maintenance of customized CRM to streamline marketing and field activities

Perform ad hoc analysis of market data and sales performance, as needed

Monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed

Develop & implement the Digital Transformation in CSL Seqirus Italy

Partner with Medical Affairs, Regional and National Access & KAMs Team to ensure business objective alignment

Support the development and execution of portfolio-based programs

Ensure the alignment of marketing and medical strategies to achieve overall business objectives

Collaborate with cross functional team to deliver Strategic Plan

Collaborate with cross functional team to deliver regional plans

Support other cross-functional portfolio related activities

Coordinate with Demand Planning the product supply and set accurate rolling forecasts

Monitor inventory during the sales season

Coordinate with Regulatory Affairs the in-country batch release process

Support Customer Service and Tender Office for any product-related need

Deliver oral and written communications, develop and make presentations to commercial management, the sales force, and other internal groups and stakeholders, as needed

Support all aspects of promotional expenses management and ensure the budget compliance

Ensure compliance to Procurement policies of external agencies

Qualifications, Skills and Experience: -

Bachelor’s Degree required, preferably in Life Sciences or Business/Marketing. MBA a plus.

English proficiency

10+ years' pharmaceutical, biotech or healthcare industry experience mostly in commercial roles

Knowledge of the pharmaceutical market and regulations

Experienced in leading and managing teams

Experienced in successful product launches

Experience in Vaccine Market will be a plus

Our Benefits

CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.

About CSL Seqirus

CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.

We want Seqirus to reflect the world around us

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging CSL.

Do work that matters at CSL Seqirus!

Watch our ‘On the Front Line’ video to learn more about CSL Seqirus

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