Marketing Liaison

Marketing Liaison - Senior Home Care

Location: Columbus, Ohio

Type: Full-time in person

Compensation:

$52,000 - $56,000/yr. In base salary

Commission bonuses are available based on performance

Benefits and retirement plans are available

Reports To: Executive Director / Ownership

Position Summary

The Marketing Liaison serves as the face of Visiting Angels in the community, responsible for building and maintaining strong relationships with referral partners, healthcare professionals, veterans’ organizations, and community networks. This role promotes Visiting Angels’ home care services, communicates our mission of compassionate senior care, and ensures that referral sources are supported with timely follow-up, information, and client-centered solutions.

Key Responsibilities

Referral & Relationship Management

Develop, nurture, and maintain referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted living facilities, physicians, veterans’ service organizations, and community partners.

Conduct regular in-person visits, phone calls, and follow-ups with referral sources to ensure consistent communication.

Track referral activity, provide feedback to leadership, and identify new partnership opportunities.

Serve as the primary point of contact for referral partners, ensuring their needs and questions are addressed promptly.

Community Outreach & Networking

Represent Visiting Angels at health fairs, community events, senior expos, and veteran outreach programs.

Deliver presentations to community groups, professional organizations, and veteran service groups to increase awareness of services.

Build a visible and positive presence in the community through consistent networking and brand representation.

Marketing & Brand Promotion

Distribute and maintain marketing materials (brochures, flyers, digital content) across the community and healthcare locations.

Collaborate with leadership on local marketing campaigns, promotions, and seasonal outreach efforts.

Identify opportunities for sponsorships, speaking engagements, and community involvement that align with Visiting Angels’ mission.

Provide feedback on competitors and market trends to improve marketing strategies.

Client & Family Engagement

Respond to inquiries from prospective clients and families referred through community or healthcare sources.

Explain Visiting Angels’ services, benefits, and care options in a clear, compassionate, and professional manner.

Support the admissions/intake team by ensuring smooth handoff of new client referrals.

Conduct follow-up with families and referral sources to ensure satisfaction and continued relationship growth.

Administrative & Reporting

Maintain accurate records of referral activity, outreach visits, and marketing initiatives.

Prepare weekly and monthly activity reports to track progress toward growth goals.

Collaborate with leadership on marketing plans and business development strategies.

Qualifications

(Preferred) Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field.

2+ years of experience in marketing, sales, community outreach, or healthcare liaison roles.

Strong relationship-building, communication, and presentation skills.

Compassionate, professional demeanor with the ability to represent Visiting Angels’ mission.

(Preferred) Knowledge of senior care, healthcare, or veterans’ services.

Valid driver’s license, reliable transportation, and willingness to travel locally.