Marketing Project Coordinator

Job Title: Marketing Project Coordinator (Full-Time)

Department: Marketing & Communications

Reports To: Senior Graphic Designer

Job Summary

The Marketing Coordinator is a key contributor to Fernbank's marketing and communications team, playing an essential role in day-to-day marketing initiatives. This position involves coordinating marketing campaigns, managing project workflows, overseeing digital and print asset distribution, and ensuring all materials meet deadlines. The Marketing Coordinator collaborates closely with internal teams and external vendors to support Fernbank's mission and vision.

Primary Responsibilities

Project Management & Coordination

Plan, coordinate, assign tasks, and track projects using Asana to ensure timely delivery of campaigns and materials for the marketing and other departmental teams

Monitor project progress and proactively communicate with departments about status updates and potential delays

Advertising & Media Management

Manage comprehensive advertising calendar, including contract details, deadlines, and deliverables

Coordinate creation and submission of advertisements across digital and traditional media channels

Ensure all advertising materials align with brand guidelines and campaign objectives

Digital Content & Website Management

Conduct regular website audits to ensure content accuracy and relevance

Collaborate with web development team to implement timely updates and improvements

Assist with SEO optimization and digital marketing initiatives

Maintain schedule of web and digital content updates

Cross-Departmental Collaboration

Partner with various departments to support events, exhibitions, membership drives, donor communications, and more

Support the development process of new creative assets and marketing materials

Research & Analysis

Conduct competitive analysis and market research to inform marketing strategies

Stay current on digital marketing trends and emerging technologies

Analyze marketing campaign performance and provide recommendations for improvement

This list of job responsibilities is not exhaustive, as other duties may be assigned based on the needs of the department.

Key Qualifications

Education & Experience

Associate’s or bachelor’s degree in marketing, communications, business, or related field; and/or 3-5 years of relevant marketing experience or internships

Demonstrated experience with project management platforms (Asana preferred, but experience with Monday.com, Trello, or similar platforms acceptable)

Technical Skills

Proficiency in Microsoft Office 365 suite

Familiarity with content management systems and basic HTML knowledge a plus

Core Competencies

Excellent written and verbal communication skills with knowledge of AP Style guidelines

Strong organizational skills with exceptional attention to detail

Ability to manage multiple projects simultaneously while meeting tight deadlines

Collaborative and empathetic mindset with the ability to work effectively and patiently across departments

Creative problem-solving abilities with a proactive approach to challenges, with an unflappable demeanor

Preferred Qualifications

Experience in a museum, cultural institution, or non-profit environment

Google Analytics experience

What We Offer

Competitive salary commensurate with experience

Comprehensive benefits package after 90 days, including PTO, insurance, hybrid work environment, retirement plan with employer contribution and more

Professional development opportunities

Museum membership and employee discounts

Collaborative and mission-driven work environment