Content Specialist

Our client is a global leader in delivering energy solutions that empower businesses and enrich communities.

They operate as a collaborative team and take pride in the positive impact they make for their customers, for local communities, and for a more sustainable future.

We are seeking a Sector Content Marketing Specialist to develop and execute targeted content strategies tailored to our B2B customer to drive brand awareness, engagement, and lead generation. Someone who understands by researching industry trends, audience needs, and competitor activity to create high-quality, relevant content such as blogs, white papers, case studies, and social media posts.

This role involves close collaboration with sales, product, and analytics teams to ensure messaging aligns with business objectives and sector-specific goals. The specialist also analyzes content performance metrics to optimize future campaigns and improve ROI.

What You Will Do:

Develop and implement Digital Marketing strategies to increase lead generation by optimizing website copy and digital adverts (SEO & PPC)

Develop and own the marketing plan by identifying the optimal mix of channels and initiatives (e.g. social media, events, publications, collateral, website, etc.) in alignment with strategic objectives, defined markets/accounts and target buyer personas

Plan, develop and implement targeted lead-generation, data-driven marketing campaigns from initial concept to complete execution, including audience segmentation, contacts pulls, content development, and post-campaign results

Translate complex, technical content into the creation of customer-facing marketing materials that promote the value of Aggreko products and services (e.g. case studies, brochures, flyers, videos, etc.)

Plan and execute conferences and events from start to finish

Conduct market research, and identify current and future customer trends, focusing on B2B

Acquire a detailed technical knowledge of Aggreko products and services and competitive landscape

Create Purchase orders and follow up with vendors

Manage budget, track costs, process payments, and follow up with vendors for timely invoices

Stay ahead of industry trends, technological advancements, and competitor activities to identify opportunities for innovation and maintain a competitive edge in the market

What Skills you Bring:

Bachelor’s degree in marketing, business management, communications, engineering or similar industry

3-5 years of Marketing experience in similar role, industry or a B2B company

Proven development of lead generation campaigns (including email, events, digital advertising, social media, etc.) including PR and advertising) that support the marketing strategy, and key sales and promotional initiatives. Analyze campaign effectiveness and share insights, working towards continuous improvement

Market research & competitor insights

Create brochures, case studies, and other sales/marketing collateral

Provide support to the sales team

Responsible for lead generation and Customer journey

Generate strategic messaging for brochures, flyers, case studies, website copy, and other marketing collateral

Organize and participate in events (exhibitions, conferences, hospitality events) and follow up activity management

Reliable, with a high sense of ownership and accountability for driving projects/tasks to completion with a commitment to excellence

Excellent organizational, communication, and writing skills

Resourceful and self-starter with a desire to add value

Financial acumen and top organizational skills are a must-have

Platforms & Software knowledge:

Advanced level in Excel: Building Charts/Graphs, Creating & Utilizing Pivot Tables, Sort/Filter Data, Master Formulas & Filters

Advanced PowerPoint to develop compelling Marketing Presentations

Mailchimp & Basecamp knowledge is a plus

Salesforce knowledge

What’s in It for You:

Competitive salary: $75K–$100K, depending on experience

Annual performance bonus tied to company and individual results

No-cost medical plan option

Paid training and career development programs

Tuition reimbursement and growth opportunities

A safety-first culture

Hybrid work flexibility

Candidates must be eligible to work in the United States. Only those selected for interviews will be contacted.