Director of Database Marketing

Location: On-Site - Mesquite, NV

Salary Range: $120,000.00 - $140,000.00/yr

Requirements:

Bachelors Degree Required

5+ years of experience in a database marketing manager or director role

About the Company

The company operates two casinos in Mesquite, Nevada, each offering a full range of gaming options and entertainment. In addition to the casinos, both properties feature comfortable hotels, providing guests with a complete experience of leisure, gaming, and hospitality. The company is dedicated to delivering excellent customer service, a wide variety of dining options, and a vibrant atmosphere for visitors seeking both relaxation and excitement in the heart of Mesquite.

About the Role

Self-motivated data analyst with strong collaboration skills, focused on driving marketing campaign success. Requires a bachelor's in marketing, computer science, or related field (or 5+ years as a Database Marketing Director/Manager). Must have 2+ years in database marketing; gaming industry experience preferred. Skilled in player tracking systems, SQL, and relational/multi-dimensional databases. Experienced in complex query development, test/control group segmentation, and campaign proofing. Familiarity with Aristocrat Oasis and Loyalty a plus. Strong project management, organizational, and interpersonal skills. Proficient in Microsoft Office; able to work flexible hours, including weekends and holidays. Thrives in fast-paced, deadline-driven environments.

Responsibilities

Apply advanced data analysis to guide marketing strategy, define KPIs, and track ROI

Implement database marketing strategies, including direct mail and email, to boost player engagement.

Collaborate with internal teams and external vendors to ensure accurate campaign execution.

Support planning and execution of casino kiosk promotions and targeted marketing efforts.

Generate segmented marketing lists to optimize campaign relevance and effectiveness.

Maintain strict confidentiality and comply with gaming industry regulations.

Partner with cross-functional teams to align and integrate marketing activities.

Analyze competitor and financial data to develop measurable marketing plans.

Manage multiple projects, adjusting to shifting priorities and last-minute changes.

Perform additional duties as assigned by management.

Customer Service Expectations:

Make every guest feel valued and appreciated.

Interact with guests courteously and maintain a professional appearance.

Collaborate with team members to deliver excellent customer service.

Requirements

Bachelors Degree Required

5+ years in a database marketing manager or director role

Experienced in the gaming or hospitality industries.

Skilled in using data-driven strategies to enhance customer engagement, optimize marketing efforts, and drive better results.

Benefits

Medical/Dental/Vision

401k

PTO

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