Business Development Executive French Africa

LOCATIONS:

• Côte d'Ivoire

• Mali

• Burkina Faso

• Congos

This organization is the fastest growing division within its parent company, boasting a turnover of over €1 billion. The purpose of this organization is to identify and serve underserved markets, consumers, channels, and brands, working closely with the company's Business Units.

JOB PURPOSE

The Business Development Executive is responsible for achieving the assigned volume and profit targets in his/her geographic area. This is accomplished by developing an operating plan for the region and implementation through the effective management of the field salesforce. Leading the local field team in achieving the sales objectives for the sales area as set in the Customer Marketing Plans and Customer Business Plans. Co-developing the field sales strategy together with the Regional Business Development Manager or Francophone Africa Director. Recommending and executing the marketing plans and actions required per brand. Managing the importers distributors on the ground to secure 3 months of product stock. Leading other Sales Projects in the region not limited to the launch of innovations.

Key Responsibilities

- Ensure ambitious target setting & monitor closely for performance.

- Ensure volume and profitability growth for all customers by increasing market share on existing products and the successful introduction of new products.

- Develop effective, well-trained sales organization capable of achieving established set goals.

- Organize and secure primary sales (take the orders, secure innovations are ordered, present and land the innovations)

- Manage and report on secondary sales (Generate a Power BI system to follow Secondary Sales)

- Ensure continuous improvement in sales growth within the Region’s territories by implementing long and short–range sales plans.

- Coach the field salesforce for performance in relation to the targets set and build a winning spirit.

- Recommend and implement brand actions and activations to penetrate or win market share.

- Prepare and lead the Sales Team Meetings with focus on results vs. targets set.

- Together with the sales team, identify & implement actions for closing possible results gaps in the concerned point of sale when they occur.

- Manage client trade terms budget including promotional investments, price promotions.

- Build local Modern Trade action program as well as work directly with them in execution

- Analyze the market and share quarterly feedback on our 6P per key business unit and group segment

- Develop Profit & Loss for respective markets

KEY REQUIREMENTS:

Essential:

• Degree in Sales/Marketing (is preferred)

• Minimum of 3 years Sales experience, in management position.

Desirable:

· Brand Building/Trade Category experience is an advantage.

· Experience in FMCG

· Excellent written and oral communication skill in English & French

· Proficiency to communicate effectively across various cultural backgrounds & functional areas. Strong cross-functional & Stakeholder management

· Excellent in MS Excel, Power BI, Word & Power point