Senior Associate, Digital & Social- Healthcare

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

Overview:

We’re looking for a Senior Associate, Digital & Social to join our healthcare team. You are perceptive, collaborative, and agile with sharp strategic instincts. You know what’s on trend in the digital space and love creating experiences through content. You are a creative thinker—always tinkering with new ways to approach old problems to find the best solutions for your client. Our team is highly collaborative and moves quickly, executing programs, campaigns, and ideas.

The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers who are not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.

Responsibilities:

Manage social channels on behalf of brands, including content publishing and moderation

Review and engage with all inbound messages on brand-owned channels and uncover opportunities to engage with general conversations relevant to assigned brands online

Serve as an audience expert, sharing insights and learnings from observed social conversations and community engagement

Demonstrate understanding of client and business needs, goals, and competitive environments

Drive and execute digital and social media campaigns to help achieve clients’ objectives

Be a hands-on team player adding value, sharing creative ideas, and executing digital programs

Create digital solutions to answer client's business needs

Support the development of and implement strategies to influence audiences across digital and social ecosystems

Knowledge in using social media platforms to drive brand awareness and engagement.

Produce content strategy documents for brands, including style guides, content and channel strategies, content audits, gap analyses, editorial calendars, content sourcing plans and production requirements as needed

Write content concepts and bring to life creative ideas

Qualifications:

2-3 years of experience working in digital/social, including actively managing a brand presence on social channels

Recognized expertise in social media, including the technical and community nuances across social channels

Experience operating within social media management systems and native social platforms (Hootsuite, Sprinklr, Facebook Business Manager, etc.)

Understanding of the social communities and conversations occurring online

Ability to provide clear creative conceptual direction and to motivate cross-functional teams

Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.

An understanding of social platforms, the opportunities and challenges they present, and opinions on what will work best and why.

An appreciation of storytelling and a desire to find the narrative in anything.

A working knowledge of current digital technologies, publishing tools, and trends in the advertising, communications, and marketing industries.

Understanding of standard approaches to data analytics, ads implementation, application development, and platform integration

The salary range for this position is $62,500 - $68,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

Hybrid Workplace: Three days a week in the office

Robust benefits program, effective within 30 days of hire

Paid maternity/paternity leave

Family Forming Benefits

Employee Recognition Program

Generous paid time off includes vacation, wellness, and extended holiday schedule

Various development opportunities to enhance personal and professional life

Tuition reimbursement

Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.