Business Development- Referral Marketing

Company Overview

Market Development Manager (Referral and Community Marketing)

Must be located in Florida and be able to travel to Weston, Miami Lakes, Coral Springs and surrounding areas.

Tiny steps bring big results at Little Leaves Behavioral Services for children, families, and team members alike. Our passionate clinicians and technicians work one-on-one with children with autism spectrum disorder (ASD) ages 1 to 6 to prepare them to thrive in school and life. This is a journey of impact and meaning. Achieve positive outcomes, pursue meaningful development, and realize purposeful balance as part of our team.

Small steps, big effects ... start with you: What you can expect to do.

Little Leaves is looking for a Market Development Manager, with knowledge of Autism or possessing Autism-related experiences, who will be responsible for establishing relationships and building partnerships within the Autism community in the Mid-Atlantic region to drive referrals to the Little Leaves behavioral health clinics. The Market Development Manager will create local awareness of Little Leaves services and work with stakeholders to become a trusted partner for ABA services in the Autism community. Key stakeholders include Pediatricians, Pediatric Neurologists, Developmental Pediatricians, Psychologists, parent networks, Autism organizations, associations, local school districts, daycare facilities and other local businesses.

Overview

You will work closely with internal teams - including Marketing, Territory Operations, Regional Directors, Center Directors, and our clinical specialists - to expand Little Leaves' presence and forge meaningful relationships with referral sources and community organizations. This is a highly collaborative and mission-driven role that requires both strategic thinking and a personal touch. If you are passionate about community engagement, building partnerships, and making a difference for children and families, we encourage you to apply.

Responsibilities

Job Responsibilities:

Create meaningful engagement with local Autism community

Establish and grow relationships with regional stakeholders - Pediatricians, Pediatric Neurologists, Developmental Pediatricians, Psychologists, parent networks, Autism organizations, associations, local school districts, daycare facilities and other local businesses - in support of Little Leaves overall goals in the region

Help design and execute marketing initiatives - including events and partnerships - that grow the Little Leaves brand

Represent Little Leaves at community events, workshops, and conferences to increase brand awareness and foster goodwill. Identify sponsorships, partnerships, or event opportunities that align with our community-focused mission. Organize and participate in events (both in-person and virtual) that educate the community about our services and values, ensuring a positive and professional Little Leaves presence.

Utilize analytics and our CRM tools to track referral patterns and outreach activities. Analyze data to identify trends and opportunities and adjust strategies accordingly. Maintain detailed profiles of referral sources and regularly report on key metrics (e.g. referral rates, community engagement activities) to measure success.

Leverage mission objectives and core capabilities of Little Leaves to build presence and support within this high potential community

Follow up with key stakeholders to discover relationship needs and satisfaction levels

Drive business relationships in cooperation with key internal staff

Keep abreast of industry and competitive landscape while promoting Little Leaves brand

Track and manage leads/prospects and activity in a CRM system

Partner internally to prepare marketing collateral and materials, including creating presentations and communications Qualifications

POSITION REQUIREMENTS

Knowledge of Autism with Autism-related experience is essential

Minimum 5 years of experience in field marketing, market development, building partnerships and referral networks

Understanding of healthcare networks

Proficient in MS Office suite

Local travel required, including some evening and weekend event participation Specialized Skills:

Excellent relationship-building skills

Ability to be persuasive and develop referral partnerships

Local event management

Public speaking

Excellent verbal and written communication skills

Disciplined approach to setting and achieving goals

Strong organizational, interpersonal and customer service skills

Ability to think creatively and organize multiple projects simultaneously

Education: Bachelor's Degree required

Posted Salary Range

Starting from USD $80,000.00/Yr.