Audience Producer, Chron

Description

AUDIENCE ENGAGEMENT PRODUCER

Chron seeks an Audience Development Producer to help promote content both on- and off-platform. The person in this role will work 9:30 a.m. to 6:30 p.m. to manage Chron's social media efforts and site, including pulling extra stories off the news wires when necessary. The ideal candidate will be well-versed in how to write compelling social copy and SEO headlines and descriptions, fearless in terms of diving into content management systems and other programming systems to schedule and optimize stories, and eager to find compelling user-generated content to bolster Chron’s social. This person will also take on the important role of listening and responding to reader comments on Chron social accounts, and will help the audience development editor to develop new video franchises, create content promotion plans for editorial initiatives, and evolve Chron’s strategy for growing audience reach.

Primary responsibilities:

Create compelling design builds for social promotion, and post and share Chron content across social, including secondary platforms like Reddit and Threads

Monitor reader comments on social platforms and escalate to leadership as needed

Help the audience development editor develop promotion plans, social designs and video content

Help develop social strategy and a scheduling calendar with the audience editor to grow Chron’s presence off-platform

Manage the Chron site as needed, including pulling stories from the wires or other sources, curating the home page, and optimizing stories for recirculation as they go viral

Help send newsletters, notifications and alerts as needed

Requirements

1-2 years of relevant experience managing social media accounts, ideally in publishing or digital media

Excellent news judgment

Willingness to work 9:30 a.m. to 6:30 p.m.

Familiarity with the needs of a Houston and Texas audience

Solid writing and communication skills, including knowledge of AP Style

Experience writing social copy, headlines, decks and captions

Facility with content management systems and analytics tools

Preferred skills

Knowledge of social media platforms and audience habits, particularly around video

Experience using audience and analytics tools like Chartbeat, Google Analytics, Looker

Experience working with content management systems and publishing to digital platforms

The most challenging aspect of this position:

Developing and adapting social strategy for secondary platforms like Reddit and BlueSky

Understanding audience habits and helping craft a strategy that reaches existing and new audiences

Being willing to pivot plans as algorithms change and find new solutions to engaging audiences

What type of decisions does this person have the authority to make without a supervisor’s approval?

Moving stories on the homepage

Writing social copy and posting stories to platforms after an initial training and review period

For what types of decisions does this person defer to others for approval?

Long-term social, search and audience strategy

Pulling wire stories that may conflict with Chron’s original coverage

Developing and posting video content to Chron’s site and social platforms

What are the measures of success for this position?

Increasing followers and engagement (shares, comments) across various social platforms

Driving traffic from social, search and newsletters back to Chron content on site

Overall increase of unique in-DMA audiences

Overall increase of repeat visitors from target growth markets within Texas

Chron is an essential digital-first local news source serving more than 6 million unique readers a month in Houston and the surrounding region, including Galveston and the Gulf Coast. Once the digital home for the Houston Chronicle, Chron became its own distinctive site and newsroom in 2012, when HoustonChronicle.com launched. Focusing on stories that capture local culture and spark conversation, Chron covers trending sports, food and entertainment, travel, local TV personalities, real estate, space and more. Chron.com has become the go-to destination for metro and regional readers who are curious about what's new in Houston and what's affecting culture and life in the Bayou City.

About Hearst Newspapers:

With 2,500 employees across the nation, HNP encompasses a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger – your headline awaits.

Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at . Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.

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