Search Engine Marketing Analyst

ABOUT US

Acquired by Tractor Supply Company, Allivet is a leading pet pharmacy with a dynamic presence in both retail and e-commerce. Headquartered in Miami, Florida, Allivet has one of the largest pharmacy fulfillment footprints spanning three U.S. locations. Offering a large selection of pet medications, pet health products, and veterinary supplies, the company serves pet owners, hobby farmers, and rescue organizations throughout the country. If you're driven by innovation and committed to making a positive impact on pets' lives, Allivet is the place for you. Join us in our mission to help pets live their best lives. Allivet is proud to be certified as a “Great Place to Work”, showcasing our commitment to core values and fostering an exceptional workplace environment for all employees.

PURPOSE OF THE ROLE

We’re looking for a results-driven Search Marketing Engine (SEM) Analyst to manage and optimize our in-house paid campaigns. In this role, you'll own the strategy and execution of paid search efforts across Google Ads, Microsoft Ads, and other relevant platforms to drive qualified traffic, customer acquisition, and revenue—while maintaining compliance with pharmaceutical advertising guidelines.

The ideal candidate is data-savvy, highly analytical, understands the nuances of advertising health and pharmaceutical products online, and has a proven track record of optimizing paid search campaigns for DTC brands.

DELIVERABLES

Campaign Strategy & Execution

Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and other relevant platforms (Meta Ads).

Conduct thorough keyword research, targeting audience, competitive analysis, and budget planning to drive high-quality traffic and conversions.

Write, test, and optimize ad copy to increase CTR while adhering to pharmacy and health advertising standards.

Assist with creative strategy for Meta Ads, including competitive analysis, creative benchmarking, and ideation for ad concepts and formats.

Performance Optimization

Monitor and manage daily campaign performance, bidding strategies, and budget pacing.

Continuously run A/B tests on ad variations, landing pages, and audience segments.

Maximize return on ad spend (ROAS) and customer lifetime value (CLTV) through data-driven optimizations.

Compliance & Industry Knowledge

Ensure all campaigns comply with Google Ads policies, and other pharmacy-related ad restrictions.

Coordinate with legal, compliance, and internal medical teams to review ad copy and landing pages when necessary.

Analytics & Reporting

Track and report on key performance indicators (CTR, CPC, CPA, CVR, ROAS) and provide actionable insights.

Provide weekly/monthly performance reports and optimization roadmaps to stakeholders.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

2–4 years of hands-on PPC/SEM experience, ideally in a regulated industry like healthcare or pharma

Deep expertise in Google Ads, Microsoft Ads, and keyword bidding strategies

Experience with Meta Ads is a plus

Experience with Google Analytics (GA4), Google Tag Manager, and data analysis tools (e.g., Looker Studio, Excel, PowerBI etc.)

Strong analytical skills and a passion for performance marketing

Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines

WHY ALLIVET?

At Allivet, we're more than just a company. We are a strong community of passionate leaders dedicated to improving the lives of pets. Joining us means becoming part of a team where you can collaborate on exciting projects and truly make a difference. We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan, plus company perks.

Allivet is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.