Marketing Business Development Manager

Since 1933, Stark & Stark has developed innovative legal solutions to meet our clients’ needs. With experienced attorneys in more than 30 practice areas, putting the law to work for our clients is the basis for building and maintaining our practice.

Job Summary: Stark & Stark is actively recruiting for an experienced Marketing & Business Development Manager to join its Marketing and Business Development team. This role is responsible for enhancing our online presence and driving client engagement through strategic digital marketing efforts as well as developing business plans to support the growth of the attorneys’ practices and Firm. The ideal candidate has expertise in business development planning, coaching, SEO, PPC, social media marketing, video, content strategy, and analytics—specifically within the legal industry or professional services sector. This role works closely with the Director of Marketing & Business Development to manage and execute marketing and business development strategies.

The right candidate will have the extraordinary opportunity to continue their professional development in a challenging, but collegial environment.

Key Responsibilities

Data Analysis: Analyze marketing data to optimize campaigns and strategies.

Management: Manage day-to-day efforts of team, project management, and approve materials.

Content: Planning, analyzing, editing, and coordinating content for marketing materials

Training: Manage internal training with team and attorneys.

Public Relations: Manage media relations and create press releases. Find opportunities for content development.

Reporting: Track and analyze the effectiveness of marketing initiatives.

Intranet: Ensure regular flow of content to the marketing page.

Qualifications & Skills

At least four to five years of experience in marketing & business development, preferably in the legal or professional services industry.

Must have strong knowledge of SEO, PPC, Google Ads, social media advertising, and content marketing.

Proficiency in Google Analytics, Google Search Console, CRM tools, and marketing automation platforms.

Experience managing website CMS platforms.

Exceptional copywriting and content creation skills tailored to legal marketing.

The ability to analyze data, report performance metrics, and adjust strategies accordingly.

Strong project management skills and the ability to work independently.

Must be able to lift at least 20 lbs.

Travel approximately 15% for events

Preferred Qualifications

Experience in professional services Marketing.

Strong communication and editing skills.

Knowledge of legal advertising rules (ABA, state bar regulations, etc.).

Familiarity with legal directories (Avvo, Justia, FindLaw, etc.).

Graphic design and video editing skills are a plus.

Health Benefits: Stark & Stark is committed to the health and well-being of its staff members. The firm offers a full range of benefits, including medical, prescription, dental and vision coverage. The firm also provides generous paid time off, life insurance, accidental death and dismemberment, disability benefits and 401(k) plan with firm contributions.

Compensation will be determined based on multiple factors, including candidate experience, qualifications, accomplishments, and location. Employees may also be eligible for annual performance-based merit increases rewarding individual and firm achievements.

*No calls or emails from staffing agencies or recruiters, please. Unsolicited resumes from search firms will not be considered and will become the property of Stark & Stark.

Equal Opportunity Employer

Stark & Stark’s policy is to make employment decisions based on merit, ability, and competence. Except where required by law, employment practices shall not be influenced or affected by an applicant’s or staff member’s race, color, religion, sex, national origin, age, or any other characteristic provided by law. Qualified minorities, females, veterans, and attorneys with disabilities are encouraged to apply. It is also our policy to provide a work environment that is free of harassment of any kind, including that which is sexual, age-related, or ethnic.

Mansfield Rule

As part of its continued efforts to actively recruit and advance the recruitment, development, and promotion of diverse lawyers, Stark & Stark is participating in Diversity Lab’s Midsize Mansfield Rule initiative. The Mansfield Rule is named for Arabella Mansfield, the first woman admitted to practice law in the United States. It measures whether law firms affirmatively consider diverse lawyers for hiring, advancement, and significant leadership roles.

Under this initiative, we strive for a candidate pool consisting of at least 30% women, attorneys from underrepresented racial and/or ethnic groups, lawyers with disabilities, and/or LGBTQ+ attorneys. The Mansfield Rule initiative also includes a commitment by Stark & Stark to be transparent in our internal governance, particularly with our selection guidelines and job descriptions for firm management roles and committees.