Search Engine Optimization Specialist

Job Overview:

The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.

Essential Responsibilities:

Develop a viable/robust SEO strategy based on SEO best practices and data analytics

Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement

Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)

Prioritize projects, initiatives and areas of focus based on data analysis

Conduct keyword research for individual projects

Track and provide regular status reports on ranking positions

Request appropriate content and/or refresh existing content to support Search engine ranking needs

Request additions and/or modifications to existing category and/or landing pages

Develop and implement link building and interlinking strategies

Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives

Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Specific Knowledge, Skills and Abilities:

Strong analytic skills, high attention to detail and accuracy

Ability to prioritize, multi-task and work with multiple teams on a variety of projects

Ability to effectively interact with all levels of end users and technical resources

Strong project management and communication skills

Energetic and self-motivated

Preferred Education, Experience and Licenses:

Proven SEO experience

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM