Marketing Database Coordinator

Summary: Builds and maintains customer database and develops and executes direct marketing campaigns.

Essential Job Functions:

· The Database Coordinator is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.

· The Database Coordinator executes all aspects of data-related activities and administers the production of direct mail and player lists.

· Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.

· Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.

· Accurately tracks redemptions of all database marketing programs.

· Adheres to all regulatory, company and department policies and procedures.

· Responsible for assisting in developing in accordance with established policies, procedures and controls.

· Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.

· Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.

· Researches competitor’s usage of technology, as well as new technologies that may be of interest to the casino.

· Utilize MS Access, MS Excel, Oracle or another SQL client to add functionality to developed systems.

· Answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.

· Assist and participate in marketing functions as required.

· Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.

· Maintains confidentiality of customer information.

· Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.

· Develop, provide and utilize data driven decisions and efficient data extraction.

· Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies.

· Works closely with Slot Departments/Hosts, Players Club, F&B, IT, Accounting and direct mail vendors.

· Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.

· Ensures compliance with all regulatory controls both internal and external including but not limited to the state and federal laws and the Illinois Gaming Board.

· Fields patron complaints when they become issues or inquiries.

· Performs other related duties as assigned

Qualifications:

· Bachelor’s degree in Marketing or Information Technology and/or appropriate database

· Marketing/casino experience.

· Two or more years related experience

· Thorough knowledge and understanding of player tracking and analysis system.

· Experience with quantitative analysis and/or statistics helpful along with experience using relational databases (Access, SQL Server) and general financial analysis.

· Excellent organizational skills; experience with Microsoft Office programs; superior oral,

written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.

· Must have well rounded marketing and customer relations skills.

· Proficient in computers, including database applications, e-mails and Internet.

· Knowledge of applicable law, regulations, rules, procedures and administration is preferred.

· Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a plan of action.

· Must be able to meet with various outside agencies and vendors on a professional level.

· Ability to communicate with Team members and guests.

· Ability to be a TEAM player.

· Ability to successfully fulfill the pre-employment process.

· Ability to work flexible shifts and days of the week including holidays.

· Ability to obtain and maintain all necessary licensing.

Physical and Mental Demands:

· Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.

· Must occasionally lift and lift up to 25 pounds.

· Frequently required to stoop, crouch or kneel.

· Ability to interact with others while maintaining a courteous and positive demeanor.

· Exposure to high noise level.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Professional development assistance

Vision insurance

Schedule:

10 hour shift

12 hour shift

8 hour shift

Weekends as needed

Work Location: In person