Growth Marketing Strategist

Position Summary: American First Finance is seeking a Growth Marketing Strategist to support executing comprehensive marketing strategies. This role will partner with all areas of the business and external partners to coordinate and communicate on projects and performance results. As a key individual contributor, you will help develop solutions to drive engagement and business growth.

Responsibilities:

· Develop business proposals outlining strategic campaigns for growth, testing scenarios, annual projections, and timelines for merchant and customer quadrants

· Develop, implement, and execute marketing strategies to drive traffic, optimize conversion rates, and increase sales

· Submit and manage detailed project requests and recommendations from strategy sessions

· Monitor campaign performance and report on key metrics and areas for improvement

· Distribute monthly performance reports with insights and next steps

· Maintain and build upon, the asset library and Marketing Sales Toolkit

· Manage external requests and provide updates during weekly scheduled calls

· Gain a thorough understanding of products and services offered, to develop more effective marketing campaigns

· Partner with Sales to learn and document key insights, trends in the field, and competitor comparisons

· Gather, compile, and analyze market and industry data to identify market trends and assess new opportunities

· Work cross-functionally with Marketing, Client Success, UX, Sales, and Operations to improve customer and merchant experiences

· Document procedures, processes, and workflows, and recommend changes for greater efficiencies

Qualifications:

· 3+ years of marketing experience or commensurate experience with a solid background in B2B marketing

· Strong organizational skills with the ability to work in a matrixed organization to collaborate and gain alignment

· Excellent verbal/written communications

· Solid decision-making and prioritization skills

· Additional skills required include time-management, an eye for detail and problem-solving

· Proficiency with Microsoft Office products and project management software is also important.

· Other duties as assigned

About FirstCash Holdings, Inc. (size 14, bold, general font size 12)

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-

recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth

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Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

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FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at or Ext. 1