Assistant Director of Marketing

Posting Details

Position Information

Position Number

999641

Functional Title

Assistant Director of Marketing

Position Type

Staff

Position Eclass

EP - EHRA 12 mo leave earning

University Information

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.

Position Summary

The Assistant Director of Marketing is responsible for driving new student enrollment, current student engagement and success, and brand/reputation building with key external constituents (employers, alumni, donors, and AACSB). Under the supervision of the Bryan School's Assistant Dean of External Affairs, the position will be responsible for leading the overall Bryan School marketing strategy, planning, and execution. The general areas of focus for this position will include paid advertising campaigns, social media and email marketing, signature publications, and event promotions. The Assistant Director of Marketing produces and leverages marketing performance metrics to inform and improve marketing strategy and tactics. The position oversees and contributes to creative development and content creation with a strong focus on writing. The Assistant Director of Marketing will be responsible for staff supervision, making recommendations and decisions on allocation of budgetary resources, and managing partnerships with university stakeholders and 3rd party vendors.

Minimum Qualifications

Bachelor's degree in relevant field

Minimum of 3 years of professional experience in marketing and communications

Excellent writing and editing abilities

Experience developing marketing plans including paid media campaigns

Strong verbal and interpersonal communication skills Additional Required Certifications, Licensures, and Certificates

Preferred Qualifications

Graduate degree in relevant field

5-7 years of professional experience in marketing and communications

Ability to analyze and report on marketing performance metrics for paid and unpaid digital marketing efforts

Project management experience

Ability to work collaboratively and independently

Experience with graphic design and video editing tools

Experience with employee supervision/management Special Instructions to Applicants

For consideration, candidates should upload:

Cover letter, not to exceed one page, detailing qualifications as they relate to this position.

Resume

Writing samples showcasing your ability to create compelling content (e.g., blog posts, articles, marketing copy)

Link to portfolio of work demonstrating successful marketing campaigns and creative assets

List of references Applicants are required to upload a list of references of at least three (3) professional references that includes:

Name

Company Name

Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references will need to be a current or previous supervisor.

Email Address

Contact Phone Number

Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.

Recruitment Range

$71,678 - $74,186

Org #-Department

Dean's Office - BE - 11801

Job Open Date

04/07/2025

For Best Consideration Date

04/25/2025

Job Close Date

Open Until Filled

Yes

FTE

1.000

Type of Appointment

Permanent

If time-limited, please specify end date for appointment.

Number of Months per Year

12

FLSA

Exempt