Content Manager

Job Description

POSITION: Content Manager

DEPARTMENT: Marketing

REPORTS TO: Director of Web Solutions and Services

WORK SCHEDULE: Hybrid

PRIMARY FUNCTION:

The content manager for the School of Arts and Sciences, Rowland School of Business and School of Education is responsible for creating lively and engaging feature content, and maintaining/updating informational content for sections of pointpark.edu as needed. The external website is Point Park's most critical student recruitment tool, and the digital content created and shared with the news media and on social media channels must consistently communicate and reinforce key marketing messages that support enrollment goals. The content manager also shares stories with prospective students/parents through the University's customer relationship management (CRM) system.

As a member of the marketing team, the content manager works with all offices within Enrollment Management to enhance student recruitment efforts by creating and sharing digital content that aligns with the University's enrollment goals. In addition, the content manager collaborates with offices and departments across campus, particularly the School of Arts and Sciences, Rowland School of Business and School of Education, to create content primarily targeted to prospective students that reinforces the University's brand and image as well as its mission and strategic plan.

QUALIFICATIONS

Overall: Polished and professional interpersonal and diplomacy skills are essential, particularly a collaborative and proactive work style. Excellent organizational skills are very important, including the ability to prioritize and handle multiple tasks simultaneously while meeting numerous competing deadlines. Must enjoy working with prospective Point Park students, their families, current students, alumni and University faculty and staff.

Education and experience: Bachelor's degree in communication, English, journalism, writing or related field is required. Master's degree in communication, writing, business or related field is preferred. Minimum of five years professional experience in marketing communications, journalism, or website content management required. Experience in higher education or similar work environment is strongly preferred.

Online content development: Outstanding writing, editing, content organization and interviewing skills are required. Significant feature and news-writing experience required. Familiarity with AP Style preferred. Ability to work well with others to gather, interpret, clarify, prioritize and properly utilize information to be communicated. Ability to adapt writing style and presentation to a variety of audiences, constituencies and media to convey key marketing messages.

Multimedia: Experience editing and optimizing photos for online use required. Experience with shooting photos and shooting/editing video is a plus but not required.

Social media and news media communication: Understanding and experience (preferably in a professional setting) using social media platforms. Experience communicating with news media professionals with an understanding that the ability to respond quickly to news media requests with photos and content is necessary.

Website content management: Experience with managing website content is required, including the use of the Cascade content management system or similar CMS. Experience should include an understanding of web design and navigation and basic understanding of html; familiarity with xml preferred. Working knowledge of search engine optimization and Google Analytics preferred. Excellent computer skills, including Mac operating system and Internet tools, required.

Please provide a resume and cover letter.

DUTIES AND RESPONSIBILITIES:

Essential:

1. Work primarily with the Enrollment Marketing team, School of Arts and Sciences, Rowland School of Business, and School of Education to create digital content (mainly features, profiles and news items) that is current, effective and appropriately showcase the academic programs, faculty achievements and student and alumni accomplishments and opportunities. Developing an ongoing in-depth working knowledge of the School of Arts and Sciences, Rowland School of Business, and School of Education academic programs, faculty, support services, facilities and student and alumni accomplishments is essential for producing this content. It's important content is well-written according to best practices and the Point Park and AP writing style guides, optimized for search engines, consistent with accessibility standards, clear and concise, appealing to specific target audiences and consistent with the University's messages, mission and strategic plan. (50%)

2. Develop and maintain informational content about academic programs, faculty, student organizations and on-campus events, working with faculty and staff as needed. Write, proofread, submit and publish written content and other graphic and multimedia content for publication to the website. Develop interactive material for various standing pages, keeping in mind potential links to provide prospective students with access to information they seek. Review, update, delete and archive information and maintain a solid navigational structure within the content management system of the website. (15%)

3. Media/high school/parent outreach: Send personalized, targeted emails to editorial staff at the hometown and current newspapers of the students, alumni and faculty profiled or featured on pointpark.edu, encouraging the media outlets to publish the content on their digital sites and in their print publications. Also, when appropriate, send profiles and feature stories to the student or alum's high school as well as corresponding trade publications and professional association newsletters. Lastly, send parents of the students and alumni highlighted the link to their student's web profile or feature story, encouraging them to share the news on their personal social media pages as well as follow up with their local newspaper about publishing the story. (10%)

4. Work with photographers and videographers to create compelling content to elevate the brand for recruitment/enrollment purposes by helping to plan, schedule interviews and occasionally assist on site with photo and video shoots. (5%)

5. Write and edit content for home page teasers and other pages in the CMS workflow, as well as post content to the University's main social media channels on an as-needed basis. Also, work with the Enrollment Marketing team to review Google Analytics reports, analyze data and assist with recommendations for site or content improvements in a measurable format. (5%)

6. Engage in occasional crisis communication drills, staying abreast of best practices in higher education for effectively communicating on the web and social media to key audiences during a crisis. (5%)

7. Take part in various ongoing efforts to launch Point Park's website redesign including interviewing vendors, writing and reviewing web content and design, helping with content migration, checking links, etc. (1%. This percentage will increase within the next few months.)

Non-Essential:

1. For each separate photography assignment, provide a folder containing the original photos, consent forms and completed metadata sheet to the Access Services and Archival Coordinator for entry into the Libris photo database. (5%)

2. Stay abreast of industry trends by regularly reading websites and blogs. Share important trends and innovative ideas for digital content at department meetings and via email. (1%)

3. Collaborate with the Marketing and Communications Department to provide photos when needed as well as content edits to print publications, ensuring these materials are consistent with website content. (1%)

4. Help manage practicum and apprentice students reviewing their work and sending feedback on photography, video, etc. (1%)

5. Other duties as assigned. (1%)

WORKING ENVIRONMENT: Regular exposure to favorable conditions such as those found in a normal office setting.

WORK DEMANDS: Frequent computer use at a workstation; up to 8 hours per day.

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Full-time