Digital Analytics & Optimization Specialist, TXU Energy

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Summary Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of 'what's next' stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.

You may not be familiar with the name Vistra, but you probably know of our thirteen retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

As a Digital Analytics & Optimization Specialist, you'll build the analytical framework that drives higher sales through more effective digital marketing campaigns. Collaborating across channels throughout the organization, you'll identify opportunities and lead initiatives to build strategy, design tests, optimize media investments, and improve the customer experience.

Job Description

TXU Energy Digital Analytics & Optimization Specialist

Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of 'what's next' stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.

You may not be familiar with the name Vistra, but you probably know of our thirteen retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

As a Digital Analytics & Optimization Specialist, you'll build the analytical framework that drives higher sales through more effective digital marketing campaigns. Collaborating across channels throughout the organization, you'll identify opportunities and lead initiatives to build strategy, design tests, optimize media investments, and improve the customer experience.

A Day In The Life Of A Digital Analytics & Optimization Specialist:

Optimize marketing performance by measuring the impact of promotions, product preferences, and shopper journeys

Partner with digital marketers and agencies to develop new media campaigns and offer strategies

Identify and target key audiences, develop A/B tests, and make strategic recommendations that optimize our digital channels

Apply your expertise in statistics, data management, and analytics to uncover new insights and opportunities

Create tags and analyze digital marketing performance using Adobe Launch, Analytics, and Audience Manager

Create databases of consumer audiences and media performance metrics. Develop dashboards to share trends and insights.

Create monthly and quarterly reports about the drivers of digital performance; share insights and recommendations with channel managers, advertising agencies, and executive leaders

What You Will Need:

3-5 years work experience performing web analytics and digital marketing

Experience with online reporting tools such as Adobe Analytics and Google Analytics

Experience in data manipulation and analysis software tools such as Python / SAS / SQL / Excel

Experience with data visualization tools like Power BI or Tableau

Experience with the design and analysis of experiments, regression, simulation, statistical analysis

Knowledge of different attribution techniques for digital marketing campaigns

The ability to synthesize statistical results into persuasive, easily understood insights

Proven ability to build consensus and work effectively within a cross-departmental team

Experience gained through college degree programs and/or certifications is applicable to the above skills.

What Business Results You Will Drive:

* Customer counts growth

* Digital marketing performance

* Media effectiveness

Job Family Marketing

Company Vistra Retail Operations Company

Locations Irving, Texas Texas

If you currently work for Vistra or its subsidiaries, please apply via the internal career site.

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email a request.