Account Based Marketing Specialist

Job Description

Description:

PeopleOne Health is one of the fastest-growing providers of value-based primary care and has earned one of the top customer satisfaction ratings of any company in the world. We deliver exceptional healthcare that reduces costs and significantly improves health outcomes by focusing on preventive care, behavior change, and keeping people healthier.

Google Ventures, our lead investor, said, "PeopleOne Health has the chance to be an amazing, generational company to serve the population.” Join our mission-driven team to shape the future of healthcare, while living our motto: Care for yourself; care for each other; care for our members. Learn more about us here.

Job Summary

We're seeking a strategic, hands-on ABM Specialist to help fuel pipeline growth by executing targeted account-based marketing campaigns while supporting scalable demand generation initiatives.

In this role, you’ll partner closely with Sales and Marketing leadership to develop and run multi-channel programs that engage key accounts and broader audiences alike. You’ll manage campaigns from concept through performance reporting and play a key role in building the foundation of a scalable ABM engine with demand gen best practices baked in.

This is an exciting opportunity for a results-driven B2B marketer looking to grow their career at the intersection of ABM and demand generation.

What You'll Do

Plan and execute ABM campaigns across digital channels including LinkedIn Ads, webinars, email, content syndication, and more

Support broader demand generation efforts, including lead nurturing, inbound campaigns, and paid media

Collaborate with Sales and Marketing to identify and prioritize high-value accounts, tailoring messaging and assets to match buyer personas and funnel stages

Own campaign logistics — from building assets and landing pages to setting up tracking and managing timelines

Create and optimize marketing content, including ad copy, email sequences, nurture workflows, landing pages, and newsletters

Help manage the marketing tech stack (HubSpot, LinkedIn Campaign Manager, etc.) and contribute to reporting, dashboards, and performance analysis

Work cross-functionally with Sales, Product, and Client Success to ensure alignment between campaigns and buyer needsRequirements:

Education and Skills:

Bachelors Degree required

2–4 years of B2B marketing experience, with hands-on involvement in both ABM and demand generation

Confident managing multi-channel campaigns from strategy through execution

Experience with marketing automation and CRM platforms (HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, etc.)

Understand how to personalize messaging by persona, buying stage, and account tier

Highly organized, proactive, and collaborative, with a knack for managing competing priorities

Interest in growing into a strategic marketing leadership role, with deep expertise in both ABM and demand generation

Experience marketing to HR, Finance, or healthcare/benefits leaders

Worked with intent data or ABM platforms like Demandbase, 6sense, or ZoomInfo

Partnered with SDRs or Sales teams to support outbound efforts and ABM plays

Full-time