Marketing Manager

Marketing Manager

Reporting to the Director of Marketing, the Marketing Manager will be a highly organized, creative, and strategic thinker responsible for driving execution across key marketing initiatives. This role acts as a central hub for project coordination, creative asset development, marketing strategy, and vendor management, ensuring that all aspects of the department function cohesively and efficiently. The ideal candidate brings a well-rounded marketing background, thrives in a fast-paced environment, and is passionate about building systems that scale. This is a hybrid position and must be in the office 3 days a week.

Requirements

• Bachelor's degree or equivalent experience

• 5 + years of experience in a generalist marketing role with demonstrated success across strategy, execution, and design

• Must have and maintain a valid driver's license, reliable transportation, and full coverage auto insurance

• Must be authorized to work in the U.S.

What you'll be doing

• Lead day-to-day project coordination and workflow management across the marketing team to ensure deadlines are met and deliverables are aligned across stakeholders.

• Own brand design and visual asset development, ensuring all external-facing content meets brand standards and is up to date.

• Collaborate with sales, internal departments and leadership to develop and execute integrated marketing strategies that support business goals.

• Build and maintain strong relationships with external vendors, holding them accountable to performance metrics and deadlines.

• Develop, track, and report on marketing performance metrics to inform ongoing optimization.

• Oversee and execute the company's social media strategy, including content planning, publishing, engagement, and analytics.

• Oversee and measure the company's digital footprint, including SEO, listing management, and reviews.

• Execute marketing operations processes (e.g., intake forms, asset request workflows, metric dashboards).

• Organize and maintain marketing file structures, removing outdated materials and improving system efficiency.

• Support marketing strategy and logistics for industry conferences, webinars, and internal events.

• Other job-related duties as assigned

You may be a good fit for our team if you have the following...

Motivated and self-directed; able to work quickly and accurately, both independently and in a team environment

Strong written and verbal communication skills; ability to work within and communicate effectively marketing tactics to many different skill sets

Proficiency in Microsoft Office Suite, Microsoft Teams, and creative tools (e.g., Adobe Creative Suite, Canva, InDesign).

Experience managing social media platforms and tools (e.g., LinkedIn, Facebook, Hubspot).

Strong project management and organizational skills; experience with tools like Trello or Monday.com a plus.

Proven ability to collaborate cross-functionally and manage external vendor relationships.

Results-driven mindset with a strong understanding of how to measure marketing effectiveness.

Experience supporting or managing event marketing a plus.

Highly organized, self-motivated, and able to work on and complete multiple concurrent tasks on time

Excellent problem-solving skills, including the ability to clarify issues, understand the bigger picture, exhibit resilience, and ability to consider all options identify solutions, and measure performance against goals

Strong team-player; willingness to assist team members with tasks; builds good working relationships with team members

What we provide

• Medical, dental, and vision insurance with an H.S.A. option

• Short- and long-term disability

• Company paid basic life insurance

• 401(k) with 3.5% company match and immediate vesting

• Free financial education and consultation

• Wellness program that helps you earn lower premiums

• Robust EAP program that includes free therapy sessions, lifestyle coaching, legal/ID theft services, and more

• 12 weeks fully paid parental leave

• Up to $5,000 adoption fee reimbursement

• $500 wellness reimbursement after 60 days of employment

• Generous PTO policy and 10 company paid holidays

• Company paid cell phone plan

Find yourself checking a lot of these boxes but doubting whether you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Northwoods, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Northwoods is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.

Who is Northwoods?

Northwoods makes software solutions that improve the quality of the life of case managers and social workers in the Health and Human Services (HHS) field. Recognized as one of Columbus' top places to work, working at Northwoods means being part of a team that's passionate about making an impact on the lives of HHS professionals and the families they serve.

We believe in creating a culture of inclusivity and accountability seeking to hire professional, passionate and driven individuals that believe in the values that we believe in:

1. Curiosity - Willing to test assumptions, courage to ask questions, and active listening.

2. Community - Helping and mentoring each other, celebrating diversity and acknowledging our team members' contributions.

3. Resourcefulness - Willing to try and fail. Asking for help and trusting the expertise of our team.

4. Stewardship - Safeguarding Northwoods' values, culture, mission, and resources.

We believe that our team members are all accountable adults, not only to themselves but to each other, and we treat them that way. Our team works incredibly hard and is proven through dedication to their craft and our mission.

Our Solutions

Our products are designed for state and county social care program areas, including child welfare, childcare, child support, economic assistance and adult & aging agencies. These solutions leverage technology to allow case workers and social workers to easily collect, store, manage, and share case content and data more efficiently. By simplifying processes, our customers can spend more time engaging with the families they serve, make better informed decisions and achieve better outcomes.

Traverse - A SaaS solution that allows for easy, on-the-go access to case files, case work and interview forms and intelligent insights on case content and materials, which lead to better engagement and better outcomes.

Compass - Compass solution is some of our longer standing software that supports multiple markets for both state and county customers. Our focus on reducing time wasted on paperwork and administrative burdens allows case workers to better serve families in need.

Case Aide Services - Our trusted team of experienced child welfare professionals becomes an extension of agency staff supporting them with administrative tasks such as referral and records requests, compiling documents for court, and document organization. Workers can focus on fostering healthier families without sacrificing their own well-being.