Web Data Analyst

Overview

Department Overview

The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.

Primary Responsibilities

The Web Data Analyst is part of the Blue Cross and Blue Shield of Alabama Marketing division and is responsible for analyzing, tracking, and reporting website behavior to enhance our customers' online experience and measure success for digital initiatives. The Web Data Analyst will provide insight on how to optimize website design, content, campaigns, sales funnels and overall customer experience. This position will work with internal departments and external partners to strategize, define, develop, and deliver website reporting and analysis that provides decision-makers with the information they need to maximize digital strategy efforts.

Summary of Qualifications

Bachelor's Degree in Marketing, Business, Statistics, Mathematics or related field

5 years of analytics experience in a related field in support of enterprise level projects

Experience understanding and analyzing complex issues, problems and opportunities; interpreting results; and making recommendations as to solutions or new business opportunities

Experience utilizing and implementing enterprise level web analytics solutions such as CoreMetrics, Google Analytics, IBM NetInsight, Adobe SiteCatalyst or WebTrends

Strong interpersonal and communication (written and oral) skills

Experience communicating and delivering complex analytical concepts to stakeholders and upper level management

Proficient understanding of HTML, JavaScript, DOM, SQL and tagging methodologies

Experience building visual reports in Microsoft Office Suite and/or Tableau

Experience building productive team relationships, negotiating and working effectively on cross-functional teams

Experience delivering strong organizational and work planning skills

Experience achieving results and meeting goals

Experience making decisions and recommendations in a fast-paced, and deadline oriented environment

Proficiency with web analytics tools such as Google Analytics 4 or Adobe Analytics strongly preferred

Experience utilizing SQL to include querying databases (DB2 and/or SQL SQL Server) and extracting data strongly preferred

Web analytics certifications or documented participation with the Digital Advertising Alliance (DAA) or other web analytics workgroup preferred

Experience utilizing a tag management system such as Google Tag Manager, Adobe DTM, Ensighten and Tealium strongly preferred

Experience managing relationships with our external agency partners, content marketing vendors, and other agencies/vendors where Blue Cross and Blue Shield of Alabama is a client preferred

Training with web usability, voice of customer solutions, A/B and multivariate testing preferred

Knowledge of the products and services offered by Blue Cross and Blue Shield of Alabama for our group, individual and senior markets preferred

Work Location

The work location for this position will be hybrid (onsite/remote).

Terms and Agreements

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews.

We appreciate your interest in Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen. No question on this application is intended to secure information to be used for such discrimination.

Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association

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