Media Associate, Programmatic

Job Description

Hungry, curious, growing, and never satisfied

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. Together we make it matter. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy and creative work together in concert. That’s because we’re all in the business of selling more stuff to more people.

Position Summary

Digital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’ll specifically work to develop and activate digital campaigns in Programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next.

NOTE: This role will be based in Atlanta full-time and follow our hybrid model – Tues/Thurs in office, Mon/Wed/Fri from home.

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In this role, you will be responsible for the following activities:

Understand the overarching strategy

Understand the client objectives, target audiences, and desired outcomes

Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of Programmatic

Evaluate media proposals and provide POVs

Build smart digital campaigns

Develop digital plans centered around Programmatic, aligning with Paid Search and Paid Social activations, as well as business and comms objectives, determining platform priorities, creative strategy, and measurement framework

Manage recurring reporting deliverables through Excel and PowerPoint as needed

Work with tech partners to internalize and apply best practices

Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners

Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners

Bring the work into the world

Activate campaigns through various platforms (Google Ads, The Trade Desk and Viant among other DSPs) and maximize media performance through ongoing optimizations

Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met

Actively manage budget, pacing, vendor management and billing process

Trafficking digital and traditional campaigns

Monitoring campaign deliverables and suggesting optimizations based on campaign KPI performance

Monitoring client expenditures and working with various teams to resolve billing discrepancies

What you need to succeed

?Grit: ask the tough questions, always know the “why”

Agility: we’re more nimble than ever, and we’re looking for another pace setter

Straight talk: we already have enough jargon

Accountability: find the delicate balance of agility, quality of output, and impact to the business

~1 year of digital media experience

Familiarity with digital platform UIs a plus. Includes but isn’t limited to Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn, AdWords, Bing Ads, 4C, Crimson Hexagon, NetBase, DV360/The Trade Desk

Strong attention to detail in managing campaign execution

Familiar with trafficking and QA processes a plus to ensure accuracy and create reasonable timelines and expectations for deliverables

Ability to understand data and work with the team to capture learnings and insights, as well as making optimization recommendations

Comfortable sorting and evaluating data in Excel, including formulas and Pivot tables

Effective communicator: navigating multiple teams/clients, and knowing when to ask questions, flag things that are unclear

Manage multiple projects simultaneously in a fast-paced environment

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

Full-time

Hybrid remote