Main Street Program Coordinator

Love bringing people together? Passionate about community, events, and creative marketing? Join the heartbeat of Downtown Bastrop as our Main Street Program Coordinator! We’re looking for someone who thrives on planning unforgettable events, connecting with local businesses, and keeping our downtown vibrant and welcoming. If you’ve got a knack for organization, a creative flair, and a love for making things happen—this is your chance to make a real impact in a town that’s as charming as it is exciting.

Under the direction of the Main Street Manager, the Main Street Program Coordinator (Coordinator) is responsible for performing duties that support the daily functions of the Main Street program including successful planning, execution, promotion, evaluation, and administrative support of downtown events and programs that enhance the vitality of the Bastrop Downtown Business District.

Main Street Program: This position supports the Main Street Program by organizing events, managing marketing efforts, coordinating volunteers, and assisting with downtown beautification initiatives. The Coordinator plays a key role in fostering partnerships with businesses, community members, and volunteers to enhance engagement and economic activity downtown.

Administrative Support: The duties are varied and are carried out with a high degree of confidentiality and discretion requiring independent judgement including but not necessarily limited to, typing, filing, greeting the public, answering phones, providing general information, assisting with budget development, purchasing administrative functions, processing payables, production of various reports, data entry, scheduling and coordinating department travel, training and meetings; preparing agendas and official meeting minutes, schedules, memos and notices, and conducting research. Performs related work as assigned.

Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. Essential duties and responsibilities may include, but are not limited to, the following:

Event and Program Coordination:

Plans, organizes, and executes Downtown Bastrop events and initiatives.

Develops event timelines, itineraries, and operational plans.

Coordinates logistics, including vendor relations, permits, contracts, and sponsorship agreements.

Assists with volunteer recruitment, training, and supervision for events and downtown initiatives.

Monitors and evaluates event success, preparing post-event reports and recommendations.Marketing and Communication:

Assists with the design, development, and distribution of promotional materials for downtown programs/events and supports Bastrop Economic Development needs in the marketing/social media realm.

Manages content updates for all platforms used.

Develops and implements social media strategies and campaigns to promote events and downtown businesses.

Creates and schedules email marketing campaigns, tracking performance and engagement.

Designs basic graphics and marketing materials for digital and print distribution.Community and Stakeholder Engagement:

Serves as a liaison between the Main Street Program, downtown businesses, volunteers, and community partners.

Supports business outreach efforts by promoting downtown programs and engaging with stakeholders.

Assists in organizing training opportunities and resources for small businesses and entrepreneurs.

Represents Downtown Bastrop at community events, meetings, and promotional activities.Administrative and Support Duties:

Maintains stakeholder databases and contact lists.

Maintains departmental filing systems including file maintenance; retrieves various records, files, forms, permits, and other related department materials and documentation as directed.

Conducts a variety of general office duties including data entry, submitting work orders, ordering office supplies, and copying, filing, and faxing documentation, and processing incoming mail.

Composes, prepares, and distributes, as applicable, a variety of written materials to include Staff reports, memoranda, correspondence, resolutions, ordinances, summaries, annual reports, purchase orders, facsimiles, using their own initiative for manager’s approval.

Acts as a liaison to the Finance Department to ensure the Main Street Program budget line items are managed and reported periodically.

Prepares, processes, and/or distributes financial information and correspondence, including but not limited to reports, forms, invoices, purchase orders, receipts, deposits, and other assigned documentation in a timely and professional manner.

Reconciles and processes all purchasing card statements.

Tracks and manages all program-related expenses (i.e., event fees and deposits, supply and travel/training accounts, receipts, purchase orders), assists with processing purchase orders and invoices, processes payments of recurring charges, and monitors departmental budget allocations and resolves any budget discrepancies.

Processes vendor payments, invoices, and event-related transactions.

Supports the Downtown Manager in preparing and posting agendas, official meeting minutes, and reports for Main Street Advisory Board and committees.

Provides customer service and responds to inquiries from the public, downtown stakeholders, and City departments.

Makes travel and training registrations and arrangements, completes required forms for Department staff, and distributes such in accordance with City policy and procedures.

Assists with general administrative tasks related to downtown programs and initiatives.

Must be available to work evenings, weekends, and holidays as needed.

Work Schedule:

General work schedule is 8:00 AM – 5:00 PM, Monday - Friday, with additional hours outside normal business hours as required for special events, community engagement, meetings, or emergency situations.

Regular and consistent attendance for the assigned work hours is essential; leave scheduled should be managed so as to not interfere with ability to accomplish tasks, including special projects and assignments with deadlines.

Education, Training and Experience:

High School Diploma or equivalent (Bachelor’s Degree in Marketing, Hospitality, Communications, or a related field preferred).

Minimum two (2) years of experience in event coordination, marketing, or community engagement.

Experience working with downtown programs, economic development, or tourism-related projects is a plus.

Licenses or Certifications:

Valid Texas Driver License, or the ability to obtain within three (3) months of employment, with an acceptable driving record to be maintained throughout employment. Skills and Abilities

Strong event planning, coordination, and organizational skills.

Excellent verbal and written communication skills.

Proficiency in social media management and digital marketing strategies.

Thorough knowledge of a variety of modern computer software to include Microsoft Suite.

Basic graphic design skills (Canva, Adobe Suite, or similar).

Ability to work collaboratively with volunteers, businesses, and community members.

Detail-oriented, able to handle multiple tasks, and work in a fast-paced environment.

Miscellaneous:

Must be a highly motivated self-starter with the ability to work independently or in group settings of various sizes.

Manages assigned budget, program goals/responsibilities, adherence to the Main Street Program's objectives and guidelines.

Must be able to work independently and interact productively with diverse staff members and the public.

Physical Requirements:

Physical requirements include lifting up to 40 pounds occasionally; frequent standing, sitting, walking, and carrying event-related materials.

Working conditions involve exposure to variable weather conditions, large crowds, and occasional physical labor associated with event setup and breakdown.

Must be comfortable interacting with the public and handling potentially stressful event situations.

**Position will remain open until filled. Employment is contingent on passing post-offer, pre-employment drug testing and criminal background investigation.**

The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. As an EEO employer, the City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.