Marketing Manager

Job Description

As the Marketing Manager at SoundTube Entertainment is responsible for developing and executing strategic marketing initiatives that drive brand awareness, product engagement, and sales growth for both commercial and residential audio solutions. This role involves managing a team of marketing specialists and a graphic designer while collaborating with sales, product development, and executive leadership to ensure a cohesive and impactful marketing strategy.

Essential Duties and Responsibilities

Marketing Strategy & Brand Management

Develop and implement comprehensive marketing campaigns that align with SoundTube’s business goals and brand positioning.

Manage brand identity, ensuring consistency across all platforms and communications.

Oversee messaging for product launches, trade shows, and digital marketing efforts.

Oversee the creation of product launch materials, including brochures, presentations, videos, and sales enablement tools.

Team Leadership & Collaboration

Lead and mentor the marketing team, providing direction, feedback, and professional development.

Work cross-functionally with sales, product development, and executive leadership to align marketing strategies with business objectives.

Digital & Content Marketing

Oversee digital marketing initiatives, including social media, email marketing, website content, and paid advertising.

Manage the content calendar to ensure consistent messaging, brand storytelling, and engagement across all digital platforms.

Manage website updates, ensuring product pages, landing pages, and marketing materials are optimized for SEO and lead generation.

Work with developers and designers to enhance user experience on SoundTube’s website.

Create compelling product messaging that highlights key differentiators.

Trade Shows, Events & Dealer Support

Drive promotional efforts for industry events and trade shows.

Collaborate with the events team to plan and execute trade show marketing strategies, including booth design, messaging, and promotional materials.

Support dealers and reps with marketing materials, co-branded content, and sales enablement tools.

Campaign Performance & Reporting

Oversee the weekly social media report for upper management, tracking engagement and campaign effectiveness.

Manage marketing budgets and ensure optimal ROI on campaigns and events.

Creative & Media Management

Plan and oversee lifestyle and product photography for key marketing initiatives.

Manage media buys and advertising placements in industry publications and digital platforms.

Develop marketing presentations for executive meetings and company-wide updates.

Internal Communications & Brand Culture

Support internal marketing efforts, including team-building initiatives, employee engagement campaigns, and company culture messaging.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

5+ years of marketing experience in a B2B, AV, or technology industry.

Proven leadership experience managing a marketing team.

Expertise in digital marketing, social media strategy, branding, and lead generation.

Experience with trade show marketing, event planning, and dealer/rep support.

Strong understanding of SEO, website management, and analytics tools.

Excellent communication, project management, and organizational skills.

Ability to multi-task and manage multiple projects with competing deadlines.

Job Type: Full-time

Benefits:

401(k)

401(k) matching

Dental insurance

Employee discount

Flexible schedule

Flexible spending account

Health insurance

Paid time off

Referral program

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Work Location: In person

Full-time