Creative Director

Job Description

JOB OVERVIEW

We are seeking a visionary Creative Director to lead the creative development and launch of a bold new lifestyle brand rooted in hospitality, design, and experience. The brand will span a diverse portfolio including hotels, restaurants, and merchandise, requiring an innovative, cross-platform approach to storytelling, aesthetics, and guest engagement. This role is ideal for a creative leader who is fluent in both strategy and execution, and who thrives in the entrepreneurial space between design, marketing, and brand identity.

RESPONSIBILITIES

Lead creative vision for the brand across all verticals: hospitality (hotels, restaurants, and merchandise)

Develop and evolve brand identity, tone, and visual language from concept through execution.

Conceive and implement concepts, guidelines and strategies in various creative projects.

Collaborate with account executives to obtain knowledge of internal project requirements.

Lead brainstorming/creative sessions to generate ideas.

Writing unique and well-crafted copy that meet clients’ needs as well as our own

Revise content and presentations, approve/reject ideas, provide feedback to the team

Monitor results of team efforts and propose actions for the future.

The current Graphic Designer will report directly to the Creative Director

Develop and maintain a consistent brand identity and brand guidelines across all design materials, ensuring that our brand message is effectively communicated to our target audience.

Direct photoshoots, video, and content development aligned with brand voice and visual identity

SPECIFIC JOB KNOWLEDGE, SKILL, AND ABILITY

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Requires excellent written and oral communication skills.

Proven track record of planning and executing promotional events and experiences.

Knowledge of the hotel and events industry, current trends, and economic factors.

Understands the hotel structure and how each department interacts.

Ability to act independently and accomplish goals on a timely basis.

Possesses the necessary leadership qualities to motivate a team to support the goals.

Must be creative and can develop content that is engaging for all written promotions and guest communication.

Must possess above-average computer skills including but not limited to Outlook, Word, Excel, Photoshop, Canva.

Proficient in all Adobe Suite products

Proficient knowledge of Instagram, TikTok, Facebook, Eventbrite, LinkedIn, and any additional social media platforms.

Ability to deal with internal and external customers in a friendly and positive manner in addition to being able to effectively problem solve when necessary.

Must be organized and have the ability to manage several projects at the same time.

UI/UX experience and knowledge preferred, but not required

QUALIFICATIONS STANDARDS

Education: Bachelor’s Degree or combination of experience and education

Experience: 7-10 years of proven experience in leading creative in hospitality, lifestyle, or luxury consumer brands.

Grooming: All employees must maintain a neat, clean, and well-groomed appearance. (Specific Standards are Available)

Schedule: The work schedule is based on the demands of the business. AM, PM, nights, overnight, weekends, and/or holiday availability are required.

Work Area: Most work tasks are performed indoors. The temperature is moderate and controlled by the hotel environmental systems. This position is remote with the option to work in person at the company headquarters.

PHYSICAL REQUIREMENT

Light work exerts up to 15 pounds of force occasionally and or up to 15 pounds frequently. Must be able to sit at a desk for up to 8 hours per day. Walking and standing are required. Length of time of these tasks may vary from day to day and task to task. Must be able to bend, stoop, squat and stretch to fulfill cleaning and filing tasks. Must be able to exert well-paced ability in limited space. Hearing and visual ability to observe and detect signs of emergency situations. Requires manual and finger dexterity to use and operate all necessary equipment.

STANDARD SPECIFICATIONS

Requirements are representative of minimum levels of knowledge, skills, and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees, or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job. This position is classified as exempt (per the Fair Labor Standards Act) and is subject to overtime in accordance with Federal and State Regulations.

Full-time