Social Media Coordinator

Job Description

Global womenswear and streetwear brand, Naked Wardrobe, is seeking a Social Media Coordinator. In this role, you'll be the voice of our brand across digital platforms, creating engaging content that converts followers into customers and strengthens our community.

Key Responsibilities:

Create and schedule engaging content across Instagram, TikTok, Pinterest, Facebook, and Twitter

Post on all social media platforms, multiple times a day

Create captions for all social media content for all platforms

Photograph and style products for social media content

Develop and implement social media campaigns that align with seasonal collections and promotions

Track performance metrics and optimize content strategy based on data insights

Respond to comments and direct messages in a timely manner

Identify and collaborate with influencers who align with our brand values

Stay current on social media trends, especially within the fashion industry

Participate in photoshoots and content creation days

Produce engaging short-form videos for both organic and paid campaigns, including TikTok, Reels, and YouTube Shorts.

Design, edit, and publish high-quality content (photos, videos, graphics, captions) that aligns with brand identity.

Qualifications:

Bachelor's degree in Marketing, Communications, Fashion, or related field (or equivalent experience)

2+ years experience in social media management, preferably in fashion or retail

Strong understanding of major social media platforms and their algorithms

Excellent photography, styling, and visual composition skills

Experience with content creation tools (Canva, Adobe Creative Suite, etc.)

Knowledge of social media analytics and reporting tools

Understanding of e-commerce metrics and conversion optimization

Fashion-forward with a strong sense of current trends

Exceptional written and verbal communication skills

Available to work a flexible schedule, including evenings and weekends

Required Skills:

Content creation and curation

Basic photo and video editing

Copywriting for different platforms

Community management

Social media analytics

Trend forecasting

Time management and organization

Basic SEO knowledge

Full-time

Hybrid remote