Regional Director of Marketing

Job Description

Director of Marketing

Perkins Management Services Company is a family orientated, growing food service company. The company is entering a new growth phase, building on a brand promise of ultra-fresh, ultra-tasty, highly customizable meals, in a fast serve, family-friendly environment. Strategic marketing of the Company’s unique value proposition represents a key factor for the Company’s future success.

The Director of Marketing will be responsible for managing a team which:

Implements market research activities and customer feedback surveys to understand customer perceptions associated with unit landscape

Identifies opportunities for growth through new product innovations and placement

Develops and implements regional multi-channel advertising

Develops product promotion plans to drive continued growth

Develops partnerships that strengthen public relations.

Preferred Qualifications

Bachelor's Degree with Marketing concentration

5+ years of Marketing experience in a multi-unit restaurant operation

Experience working with traditional and online advertising, market research firms, and public relations

Experience negotiating contracts, developing implementing new marketing initiatives, and assessing impacts

Record of success in improving awareness and conversion in target market segments.

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Full-time