Director of Marketing

SECTION I: Position Information Position Title: Web and Mobile Marketing Specialist/Coordinator Reports To: Web and Mobile Marketing Specialist/Coordinator Membership and Marketing Department SECTION II: Position Description Summary The National Association for the Education of Young Children (NAEYC) is seeking a Web and Mobile Marketing Specialist/Coordinator to join the Marketing Team.

Key responsibilities will focus on web content, reviewing and editing materials prior to posting, and ensuring that the website is user-friendly and accurate.

NAEYC is a professional membership non-profit organization with 90+ employees across the US, maintains a fast-paced, innovative environment deeply focused on vision, mission, values and beliefs, and work to promote high-quality early learning for all young children, birth through age 8, by connecting early childhood practice, policy, and research.

NAEYC advances a diverse, dynamic early childhood profession and supports all who care for, educate, and work on behalf of young children.

SECTION III: Duties and Responsibilities Characteristic Duties and Responsibilities Percent of Total Position · Review, edit and proofread new web content to optimize content impact to achieve the website goals and objectives · Evaluate content for accuracy, quality, and accessibility for user-friendly and ease of navigation · Coordinate content creation to maintain consistency in presence and messaging · Develop content strategies to improve user experience · Research trends and analyze web content; monitor web analytics and make improvements 50% · Collaborate with Marketing Team and staff in other departments to monitor marketing campaign activity to create content that meets established standards · As needed, create and monitor content schedules for planned campaigns · Prepare performance reports and results following campaign execution 35% · Update and maintain event mobile app content to achieve event marketing goals · Prepare performance reports following event showing results and ROI 10% Performs other work-related duties as assigned.

The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

5% Total 100% SECTION IV: Management: The Web and Mobile Marketing Specialist/Coordinator has no supervisor responsibilities.

The Web and Mobile Marketing Specialist/Coordinator reports directly to the Marketing Manager SECTION V: Desired Qualifications and Position Designation Education and Experience Bachelor's degree in Computer Science, Web Design or related field Minimum three years of professional experience in web development, related experience in a marketing support role Knowledge, Skills Abilities Proficiency in using content management systems Knowledge of content optimization and search engine optimization principles Expertise in HTML, CSS, and other web development software Ability to create content for multiple platforms Strong communication skills: writing, verbal, listening Proven ability to review and edit content of others; to rewrite and reformat for web production Salary range: $ - $ Washington, DC metropolitan area based.

NAEYC's headquarters office is located in Washington, DC.

The salary will be determined based on the candidate's related experience and geographic location if not a DC metropolitan area hire.

We hire locally whenever possible.

We will consider a remote hire when no local qualified candidate has been identified for a highly specialized position.

Physical Demands There are specific physical demands that must be met by an employee to successfully perform the essential functions of this position.

For example, moving throughout a building, handling materials and objects, and communicating freely - writing, speaking, listening.

Further discussion and reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions.

Position Designation: Business Support: the role supports the overall strategic direction of NAEYC, but is not required to travel, have a daily presence in the office, or be called upon in the event of an emergency or crisis.

This role may be eligible for 100% remote work outside the Washington, DC metropolitan area.

Telework and remote work eligibility is subject to NAEYC's Telework and Remote Work Policy.

SECTION VI: Supplemental Questions What is your acceptable salary range expectation?

Please provide amounts in "from" and "to" format.

Do you have a minimum of three years of related web development experience in a professional marketing role?

Y/N (response required) Can you be in the NAEYC Headquarters office in Washington, DC, one day per week as required in our hybrid work environment?

Y/N (response required) What web platforms do you have experience in?

EQUAL EMPLOYMENT OPPORTUNITY - NAEYC is dedicated to providing equal opportunities to all individuals regardless of race, color, religion, ethnic or national origin, gender, age, marital status, personal appearance, sexual orientation, gender identity or gender expression, family responsibilities, political affiliation, matriculation, genetic information, disability, or protected veterans status, or any other factor that is a prohibited consideration under applicable.

Full Time