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Territory Sales Manager - Nevada

Company:
FIRESTONE WALKER INC
Location:
Paso Robles, CA, 93447
Posted:
May 20, 2025
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Description:

Job Details

Level

Management

Job Location

Off Site - Paso Robles, CA

Position Type

Full Time

Salary Range

$90000.00 - $110000.00 Salary/year

Description

Who We Are:

Firestone Walker Brewing Company (FW) began in 1996 as a small brewery with roots in the wine country on California's Central Coast. Now a regional craft brewery, our singular purpose remains - to craft the world's best beers. We are passionately in pursuit of the perfect beer... and never satisfied.

What the job involves:

As a Territory Sales Manager, (TSM) your role is ultimately charged with increasing the sales of the most awarded beers in America. You will oversee a territory with one high-volume distributor. A key aspect of the role and critical factor to your success is the business planning and relationship management for all distributors in the territory as well as growth of FW brands within each distributor. This position has direct local chain account responsibilities to secure distribution in existing and new accounts.

The responsibilities of the position include, but are not limited to, the following activities:

Achieve territory and individual distributor goals set forth in the Annual Business Plan each year

Implement sales and marketing plans across the territory

Weekly work-withs in the market with key wholesaler personnel

Overall distributor daily management in territory including pricing, inventory, and revenue responsibilities

Development, communication and tracking of all distributor programming

Development of key accounts in collaboration with the National Accounts team

Manage chain execution with the National Accounts Manager for the territory

Be the key contact person representing FW to all important distributor personnel

Training of distributor sales teams and any new FW salespeople for your market (if applicable)

Evaluate each distributor in your territory every Trimester (performed at Trimester reviews)

Ownership of all Territory Budgets and Spending in territory, including the planning and tracking process

Develop and maintain strong, positive relationships with account staff and distributor sales personnel

Travel to company sales meetings; participate in market focus days in other territories and work with other members of the FW team to execute/achieve the sales plan

Maintain all sales goals and personal budgets outlined to you and your territory

Achieve FW's market plan, sales & revenue goals through distributor collaboration

Follow and maintain monthly, trimester, and annual distribution and volume goals for each distributor

Achieve and/or maintain FW market and quality standards throughout the territory

Develop relationships with all distributors in the assigned territory

Conduct distributor sales meetings monthly and each trimester

Challenge the status quo with distributors and retailers

Identify and prioritize opportunities for incremental volume at local and region level Qualifications

What you should have to apply:

Minimum bachelor's college degree or equivalent experience

Cicerone, or other Beer certification strongly preferred

3 years of beverage/consumer goods selling experience (preferred) and prior management experience

Must understand IRI, Nielsen, VIP, and other data sources to evaluate business and make recommendations to retailers and distributors

Strong oral communication skills: Ability to talk to others to convey information effectively; strong written communication skills

Strong persuasion skills: Ability to influence others decision making or persuading others to change their minds or behavior through superior skill and knowledge of all our beers and the craft beer community

Active listening skills - This is the key to all sales presentations, understanding your retailer can only be achieved by listening to their needs and then filling those needs

Excellent time management - able to be proactive and take initiative

Excellent organization and coordination - detail oriented & able to manage priorities and routine functions effectively and efficiently

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do

Decision making skills - able to collect, assess, and interpret relevant information and make sound judgments

Negotiation skills - bringing others together and trying to reconcile differences Other things you need to have:

Competence with the use of a laptop and associated programs

Experience with the use of a CRM program such as VIP Karma, Lilypad or similar

A Valid Driver License with a good driving record, a reliable, registered, and insured vehicle, and ability to drive to and from accounts continuously

Available for three nights per month away from home supporting statewide enterprise

Available to work some nights and weekends

MUST RESIDE IN DESIGNATED TERRITORY (GREATER LAS VEGAS AREA)

MUST HAVE SUPPLIER OR DISTRIBUTOR EXPERIENCE PREFERABLY IN THE BEER DISTRIBUTOR NETWORK What Firestone Walker Offers:

Competitive compensation inclusive of a base salary and bonus

Base Salary: $90,000-110,000/year

An excellent benefits package including:

Health Insurance - 100% paid premiums for employee. Out of pocket family options are available.

Medical

Dental

Vision

Life insurance

Accrued PTO (rate of 13 days per year to start)

10 paid holidays per year

Paid Sick Leave (48 hours per year)

401(k) retirement plan including:

Company paid profit sharing

4% matching

Company Vehicle

Business Expense account

Cell phone allowance

Computer/internet allowance

Flexible Spending Account (FSA)

Company "Culturvation" initiatives inclusive of Service Awards

A hosted Orientation Week that includes visiting all 3 CA facilities, within 6 months of hire

Employee discounts on beer, merchandise, and meals

Remember:

Please submit a cover letter and resume with your work experience when applying.

Firestone Walker is an Equal Opportunity Employer and is committed to sustainable brewing practices inclusive of solar and water conservation initiatives.

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