Digital Content Manager

The Digital Content Manager sets and executes local digital strategy to achieve Nexstar’s business goals to grow and engage digital audience across all platforms.

Knowledge and experience writing for digital and broadcast platforms

Strong knowledge of Associated Press style and journalistic integrity

Manage social media accounts

Responsible for working with the News Director creating and managing internal system processes to keep all digital platforms up-to-date, current and competitive with other local news stations

Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams

Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet, social and third-party/syndicated

Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms

Optimize stories, pages and sections of the website for search engine optimization

Track monthly analytics including standard web, advertiser, video, mobile and social

Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs

Conceptualize and create new content areas on the website and manage others engaged in similar assignments

Work with site partners and advertisers to create and maintain web content

Troubleshoot any problems that may develop with the website

Provide digital training and development for station colleagues

Requirements & Skills:

Bachelor’s degree in a related field or 3-5 years comprehensive experience in digital media, journalism, broadcast or media sales

2 - 5 years of supervisory experience strongly preferred

Knowledge of online content management systems (CMSs), such as WordPress and HTML

Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred

Ability to multi-task and prioritize in a fast-paced newsroom environment

Ability to meet deadlines

Ability to work collaboratively with editorial, sales and marketing leaders

Ability to learn and master new systems

Strong sense of initiative and focus on continuous learning

Ability to build strong relationships in the local station, with the corporate team, and with third-party partners

Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred

Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred

Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Twitter, Reddit and YouTube)

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REQ-36247