Search Engine Optimization Analyst

Title: SEO Analyst

Industry: Entertainment

Location: Celebration, Florida

Responsibilities:

Execute SEO initiatives from strategy through implementation, with emphasis on technical and content optimization.

Collaborate with development, marketing, analytics, PR, and social teams to drive improvements in organic performance.

Conduct technical SEO audits, optimizing for Core Web Vitals, metadata, sitemaps, JavaScript, and crawl/index signals.

Monitor and troubleshoot SEO KPIs, providing actionable insights and trend analysis.

Work within an Agile environment, using tools like JIRA and Smartsheet to support development cycles.

Contribute to SEO strategies for emerging AI search environments (e.g., AI Overviews, generative chatbots).

Support content planning with SEO-aligned research while preserving brand voice and integrity.

Create and maintain reporting dashboards to track organic search performance and keyword trends.

Drive internal process improvements for greater SEO execution efficiency.

Present findings and insights clearly to both technical and non-technical stakeholders.

Requirements:

2–4 years of SEO experience, with demonstrated technical SEO capabilities.

Strong analytical and communication skills; ability to present complex data effectively.

Proficiency in SEO tools such as Semrush and Google Search Console.

Experience with enterprise analytics platforms like Adobe Analytics.

Advanced skills in Microsoft Excel, Word, and PowerPoint.

Detail-oriented and organized with the ability to manage multiple projects at once.

Preferred Qualifications:

Experience in hospitality, travel, or entertainment industries.

Familiarity with SEO at an enterprise or franchise scale.

Knowledge of App Store Optimization (ASO).

Education:

Bachelor’s degree in Marketing, Business, Data Science, Computer Science, or related field.

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.