Senior Retention Marketing Manager

Posh Peanut is one of the fastest-growing DTC brands in the children’s apparel space, loved by millions of families around the world. We specialize in ultra-soft, premium bamboo apparel for babies, kids, and families—known for our bold prints, elevated details, and signature Päpook® fabric. Built from a small LA-based business into a household name, we’re driven by creativity, passion, and the mission to make every moment with your little ones feel magical. If you’re excited by fast growth, big ideas, and building something extraordinary, we’d love to hear from you!

Location: Glendale, CA

Reports To: Head of CRM, Analytics & Retention

Position Overview

We’re seeking a Senior Manager of CRM to own the strategy, execution, and optimization of customer retention efforts across email, SMS, app notifications, and lifecycle touchpoints. This role will lead day-to-day retention initiatives while acting as a strategic thought partner to the Head of CRM, Analytics & Retention, supporting high-impact projects such as loyalty program development and customer segmentation frameworks.

The ideal candidate is both hands-on and strategic—comfortable coding emails, managing ESP transitions, analyzing performance, and optimizing campaigns for deeper engagement and long-term growth. You’ll collaborate across marketing, merchandising, e-commerce, product, and creative teams to ensure consistency in messaging and customer experience.

Key Responsibilities

Retention & Lifecycle Ownership

Lead end-to-end strategy for batch, automated, and transactional communications across email, SMS, and app push.

Expand lifecycle and winback programs using cohort, behavioral, and LTV data to increase purchase frequency and CLTV

Lead content strategy and planning for retention channels, identifying revenue-driving stories that align with product launches, inventory insights, and promotional moments to maximize engagement and conversion

Code and QA emails, SMS, and push notifications with attention to brand design and functionality

Own campaign production workflows from ideation to deployment and post-send analysis, ensuring flawless execution

Loyalty Program & Strategic Support

Serve as a thought partner to the Head of CRM, Analytics & Retention on the loyalty program structure, logic, and messaging

Assist in building loyalty journeys and touchpoints across retention channels

Support cross-functional efforts around reward tiers, customer milestones, and personalized offers

Cross-Functional Collaboration

Partner with brand marketing, eComm, product, and merchandising to align retention campaigns with business priorities

Drive content planning across retention channels to support product launches, campaigns, and seasonal moments

Collaborate with creative and copywriting to develop customer-centric messaging and intentional storytelling

Confidently manage multiple projects simultaneously across departments, aligning on deliverables and timelines

Performance, Analysis & Compliance

Develop and maintain robust reporting across CRM programs and KPIs (opens, CTR, CVR, revenue, unsubscribe, etc.)

Present key insights and campaign learnings to internal stakeholders, including creative and site merchandising teams

Ensure compliance with CAN-SPAM, GDPR, CCPA, and TCPA regulations; manage suppression lists and deliverability health

Experience with ESP migrations and vetting new tools to future-proof the retention tech stack

Confidently interpret campaign and customer performance data to inform segmentation, messaging, and lifecycle strategies

Testing & Optimization

Lead A/B testing roadmap across subject lines, creative, send time, segmentation, and CTA strategy

Build advanced segmentation strategies for increased personalization and dynamic content delivery

Optimize lifecycle, batch, and transactional performance based on customer behavior and KPIs

Qualifications

5–8 years of experience in lifecycle, email, SMS, or retention marketing for a DTC/eCommerce brand

Hands-on HTML/CSS skills a plus; comfortable QAing creative assets

Deep experience with ESPs (e.g., Klaviyo, Cordial, Salesforce Marketing Cloud, Zeta, Listrak, Iterable), SMS tools (Attentive, Postscript), and app push tools (Fuego, TapCart)

Demonstrated success in building and scaling retention programs, loyalty initiatives, and automated workflows

Advanced understanding of compliance (CAN-SPAM, GDPR, CCPA, TCPA) and email deliverability best practices

A firm understanding of A/B testing practices & incrementality measurement

Proficient in performance reporting tools (Excel, Google Sheets, Google Analytics, Looker/Tableau); confident in pulling insights and storytelling through data

Strong project management skills and ability to manage multiple initiatives in a fast-paced, evolving environment

Highly organized, detail-oriented, and proactive in identifying opportunities and driving execution

Familiarity with Asana, Click Up, Jira, Slack, Photoshop, or design tools is a plus

Benefits

Health, Dental, Vision Insurance

Life Insurance

Referral Bonus

Employee Discount

Paid time off: vacation, sick, personal days, and observed holidays

401(k)

Company-issued computer

Team building activities

Posh Peanut Inc. is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.