Content Strategist

Overview:

Join the Award-Winning Marketing Team at Mensor, a Division of WIKA!

Are you a creative storyteller with technical savvy and a keen camera eye? We're seeking a visionary Content and Multimedia Strategist to continue our high-level marketing edge in precision measurement solutions content that connects with global industries.

Description:

The primary responsibility of the Content and Multimedia Specialist is to conceive and create digital content in the form of videos, blogs, infographics and marketing collateral to further Mensor Marketing’s inbound and outbound efforts. The role is also responsible in assisting to revise and maintain technical documentation such as datasheets, user manuals and brochures to represent accurate information about Mensor products.

General Responsibilities:

· Develop visual content for blogs, web pages, landing pages, social media channels and email campaigns

· Assist on conceptualization, planning, record and edit videos for Mensor and WIKA YouTube channel in assistance with the Marketing team and Product Management

· Develop written content for blogs, webpages and other technical literature

· Research content and market trends, developing content strategies, and create content for a variety of channels in both print and digital media.

· Create content by interviewing sales, service and product management for customer applications and challenges

· Edit technical and marketing documentation for alignment with SEO strategy

· Upload datasheets and manuals to the website through the Content Management System

· Coordinate with Marketing, Engineering and Production for maintenance of manuals and datasheets according to standard corporate style using Adobe InDesign

· Perform other duties as requested by Director of Marketing

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Reach with hands and arms.

· Talk and hear.

· Lift and/or move up to 25 pounds.

· Close vision and color vision.

Work Environment:

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Occasionally works near moving mechanical parts.

· Occasionally exposed to risk of electrical shock

· Occasional travel.

· Possibility of working before or after posted business hours.

Skills, Knowledge, Abilities

· Bachelor or Technical degree in Communications or equivalent in technical writing, content creation

· Experience in a B2B environment a plus

· Work experience managing content

· Hands on experience with MS Office (Outlook, Word, Excel and PowerPoint a must)

· Proficiency in Adobe Suite, including InDesign, Photoshop

· Experience/proficiency with Premiere Pro or equivalent video editing software a plus

· Excellent grammar and editing skills in English

· Excellent written and oral communication skills

· A working knowledge of or willingness to learn about the calibration industry and customer’s needs

· Familiarity with social media sharing is a plus