Assistant Marketing Manager

Job Description

Robert Half is looking for a motivated and resourceful Assistant Marketing Manager to join our team in Nicholasville, Kentucky. This Contract-to-permanent position offers the opportunity to play a key role in shaping marketing strategies that drive growth and enhance brand visibility. The ideal candidate will bring expertise in digital marketing, especially within financial services, and demonstrate a strong ability to manage campaigns, analyze data, and contribute to organizational goals.

Responsibilities:

• Develop and execute comprehensive marketing plans to achieve business objectives and drive revenue growth.

• Monitor, analyze, and report on the performance of marketing campaigns, identifying areas for improvement.

• Manage and expand the organization’s social media presence, leveraging analytics to enhance engagement.

• Conduct in-depth market research to identify trends, customer preferences, and competitor strategies.

• Build and maintain relationships with external referral partners to support outreach efforts.

• Identify new marketing opportunities by staying informed about industry trends and innovations.

• Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with strategic goals.

• Create and oversee marketing content, including blog posts, advertisements, and promotional materials.

• Utilize CRM tools to track client interactions and improve marketing effectiveness.

• Manage budgets and resources effectively to optimize campaign impact.

• A bachelor's degree in marketing, communication, finance, or a related field.

• Prefer a post-graduate degree in marketing or communication, particularly strategic communication.

• Proven experience in developing and executing strategic marketing plans.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• In-depth knowledge of digital marketing techniques and platforms.

• Excellent project management skills with the ability to prioritize and multitask effectively.

• Exceptional communication and interpersonal skills.

• Proficiency in marketing automation and client relationship management (CRM) tools.

Experience:

• Manager of Marketing: experience preferred but negotiable

Ability to Commute:

• Nicholasville, KY 40356 (Required)

Work Location: In person