Director, Corporate and Brand Marketing
Requisition ID: 13022
Location:
Chicago, IL, US, 60631
Pay Type: Salary
Estimated Wage Range $108,900 - $206,400/Annually
Travel Requirement: 21-30%
COMPANY OVERVIEW
Holcim is planning to spin-off its North American Business to unleash its full potential, capitalizing on North America’s oversized growth in construction led by the modernization of infrastructure, a surge in advanced manufacturing and AI operation and the growth of resilient cities.
Holcim plans to list the new company on the NYSE by the end of the first half of 2025 and establish its operations headquarters in the US to be fully dedicated to serving the North American market and pursue a growth strategy across the region.
The newly listed company will become North America’s leading building solutions company, with industry-leading market position to meet its customers' greatest ambitions with the most advanced building solutions from foundation to rooftop.
Description:
ABOUT THE ROLE
We are looking for a talented and experienced Marketing Director, Building Materials Division to develop and implement a strategy for our product brands that creates a consistent and credible identity, builds brand awareness and differentiates us in the marketplace.
This marketing leader will be responsible for designing innovative, integrated marketing programs that target key audiences through traditional and digital advertising, PR, paid and organic social media and events. This role will also interact with cross-functional colleagues and corporate leaders to customers and advocacy groups and agency partners to meet our team and company goals.
WHAT YOU'LL ACCOMPLISH
Lead marketing initiatives that drive product brand awareness, prepare the market for new products and align with business targets – from strategy, planning and execution to optimization and measurement
Create compelling content that showcases key milestones and differentiates our products through digital marketing, traditional media (PR), social media and digital channels, published pieces (case studies/white papers) and CRM
Drive CRM efforts to optimize lead gen and nurturing including generating marketing insights through regular feedback from sales and technical teams; anticipate future business needs and proactively gain alignment with cross functional partners.
Develop and execute trade show strategy, ensure management buy-in, and coordinate field resources needed to support effective participation
Grow digital channel bench-strength, including online marketing, CRM, direct marketing, web and digital presence and SEO; set KPIs, analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; build CRM capabilities
Connect execution to broader business goals, creating a feedback loop that provides ROI information and enable program optimization
Serve as liaison for company with associated trade and industry organizations
Advocate for the value of a strong brand energized by innovative marketing and emerging digital trend; facilitate Brand conversion activities related to acquisitions: facilities, packaging, documents, marketing collateral, etc.
Work with internal teams, marketing/communications and consulting resources to plan and execute campaigns
Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.
WHAT WE'RE LOOKING FOR
Education: Bachelor's degree or years of equivalent experience
Field of Study Preferred: Marketing, Brand Management, Communications
Required Work Experience:
13+ years minimum of relevant brand marketing/communications experience with a proven track record of success in B2B and/or B2C marketing, including leading integrated digital marketing campaigns across paid, owned and earned channels.
Prior experience in the building industry a plus.
Required Computer and Software Skills: Proficient skills with Microsoft Office programs, Gmail, CRM programs (Pardot, Salesforce), Google analytics and Microsoft Office programs
Travel Requirements: Up to 20%
Additional Requirements:
Thorough knowledge of marketing principles, brand, digital and social media, advertising, creative design, and product management. Experience with web a plus.
Team player with a can-do attitude where no task is too big or small.
Exceptional written and oral communication skills and ability to influence stakeholders across a complex corporate environment.
Ability to prioritize and manage simultaneous projects in a fast-paced environment and maintain effectiveness when experiencing major changes in work tasks or work environment
Strong organizational and interpersonal skills.
Experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.
Successful candidates must adhere to all safety protocols and proper use of Holcim approved Personal Protection Equipment ("PPE"), including but not limited to respirators. Employees that are required to wear respirators must be clean shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.
WHAT WE OFFER
Competitive salary
Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
Medical, Dental, Disability and Life Insurance
Holistic Health & Well-being programs
Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
Vision and other Voluntary benefits and discounts
Paid time off & paid holidays
Paid Parental Leave (maternity & paternity)
Educational Assistance Program
Dress for your day
YOUR HOLCIM EXPERIENCE
At Holcim, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
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In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please call or email . This email address and phone number should only be used for accommodations and not general inquiries or resume submittals.
Driven by our purpose to build sustainable solutions for people and our planet, Holcim US encourages interested candidates who meet many, even if not all of the job requirements to apply for a position. We provide a safe working environment for all and strive for diversity in our teams and inclusivity in our work.
We take pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Our goal is to drive excellence and to ensure we create an environment where every individual has the opportunity to succeed. Holcim (US) Inc., Holcim - ACM Management, Inc., and their affiliates and subsidiaries are an Equal Opportunity Employer, deciding all employment on the basis of qualification, merit and business need.
While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.
Nearest Major Market: Chicago