Assistant General Manager

Position Summary

The Assistant General Manager - Sales will be responsible for growing the Ranch Pass membership, ensuring an outstanding member experience, and leading the team through effective training and development. This role requires a dynamic leader who is customer-obsessed, data-driven, and passionate about building a thriving community.

Key Responsibilities:

1. Ranch Pass Membership Growth & Retention

Develop and execute strategies to increase Ranch Pass memberships while maintaining accessibility and community engagement.

Analyze membership data, track trends, and adjust sales tactics to optimize acquisition, engagement, and retention.

Work closely with the marketing team to drive outreach campaigns, promotions, and referral programs.

Engage directly with members and guests to understand their needs and improve the membership offering.

Identify opportunities to increase revenue per member through upsells, premium offerings, and experience enhancements.

2. Member & Guest Experience

Ensure an exceptional in-location experience for Ranch Pass members and all Golf Ranch guests.

Implement and uphold high standards for customer service, aligning with Golf Ranch’s core values.

Actively engage with members, gather feedback, and translate insights into actionable improvements.

Work with the GM and team to ensure seamless operations, reducing friction in check-ins, reservations, and service flow.

3. Team Leadership, Training & Development

Lead and develop the front-line team to deliver an outstanding experience for members and guests.

Design and implement a structured training program focused on sales, service, and Golf Ranch’s cultural values.

Coach and mentor team members, ensuring they understand how to drive membership growth and retention.

Maintain high energy and morale, fostering a culture of competitive greatness and infectious enthusiasm.

4. Community & Brand Building

Strengthen Golf Ranch’s presence in the local community by building relationships with groups, businesses, and influencers.

Represent Golf Ranch at events, networking opportunities, and member appreciation initiatives.

Collaborate with marketing to create content and storytelling opportunities that highlight the Ranch Pass experience.

Who You Are:

Sales & Growth-Oriented – You have a track record of driving membership growth and delivering results.

People-First Leader – You are passionate about developing people and building a strong culture.

Customer-Obsessed – You love engaging with members and guests to create an exceptional experience.

High-Energy & Hands-On – You thrive in a fast-paced environment and lead by example.

Data-Driven – You use numbers and insights to make smart, strategic decisions.

Qualifications & Experience

A passion for golf, community-building, and customer service is required

3+ years in hospitality, fitness, retail, or membership-based businesses with a focus on growth and customer experience.

Experience in sales, membership growth, or business development.

Strong leadership skills with experience in coaching and training teams.

Excellent communication skills, both written and verbal.