Marketing Coordinator

The Marketing Coordinator recommends, executes and analyzes community and division level marketing initiative, with direction from the Director of Marketing, in accordance with established policies & procedures.

Responsibilities:

Execute marketing initiatives as outlined in the annual division marketing budget

Assist the Director of Marketing in planning the annual marketing budget

Prepare monthly budget report and present to Division President and Director of Marketing

Code and submit invoices to the Director of Marketing for approval

Coordinate model home set up and maintenance, including merchandising and sales office installation

Assist the Director of Marketing in creating model home expense reports

Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage

Assist in training of team members and participate in all team training sessions

Update procedures manuals as necessary to maintain accuracy

Execute sales promotions according to department procedures

Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing

Identify target consumer groups (TCGs) for communities and products, based on research

Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing

Prepare and submit entries for awards and contests

Create social media content and maintain a social media calendar

Assist the Director of Marketing in formulating effective collateral, PR and signage strategies

Coordinate marketing material orders and weekly material shipments to communities

Ensure adequate inventory levels of marketing materials

Schedule media including photography, videography and Matterport tours

Plan and execute events (Realtor, consumer, employee appreciation, etc.)

Promote a consistent brand image across all messaging, events, PR, and promotional materials

Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates

Attend meetings and functions as necessary (occasionally after hours or on weekends)

Maintain & distribute status and other reports/schedules on a regular basis

Complete special projects as assigned

Manage key relationships with stakeholders outside of the organization

Key Interactions:

Director of Marketing

Project Managers

Sales Counselors

Sales Managers

Digital Marketing Manager

Qualifications:

4-year degree in marketing, communications, business or a related field

2 years of relative experience

General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team

Strong time management and organizational skills

Ability to manage multiple complex projects with general direction and with minimal supervision

Excellent written and verbal communication skills

Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign

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