Marketing Operations Specialist

In this role at New Energy Equity, the Marketing Operations Specialist will optimize our marketing systems and processes, manage data and performance analytics, and support targeted lead generation campaigns. Sitting at the intersection of strategy and execution, this role ensures that the marketing department runs efficiently and effectively, with scalable infrastructure to support growth. This role is ideal for someone who enjoys diving into data, improving workflows, and bringing clarity and structure to fast-moving teams. You’ll work cross-functionally across marketing, land, and data teams, and play a key role in how we reach and nurture landowners throughout their journey with us. This role can be based out of our office in Roseville, MN or Annapolis, MD.

Job Duties include the following:

• Design and manage marketing automation workflows in Salesforce Marketing Cloud to nurture landowner leads and streamline touchpoints throughout the customer journey.

• Build dashboards and tracking systems to monitor campaign performance across direct mail, email, and digital channels. Regularly analyze data and present insights to guide strategic decisions.

• Segment outreach lists, manage timelines and test new channels and tactics to improve performance.

• Oversee SEO strategy and backend performance of the company website. Collaborate with ALLETE and external partners on technical updates and user experience improvements.

• Identify opportunities to improve marketing operations. Standardize campaign processes, documentation, and data hygiene to enhance team efficiency and reporting accuracy.

• Work closely with the Director of Marketing and other team members to connect campaign insights with long-term strategy and business goals.

• Other marketing related duties may be assigned

Qualifications:

Required Experience:

• 3+ years of experience in marketing operations, demand generation, or digital marketing

• Strong experience with Salesforce and/or Salesforce Marketing Cloud

• Familiarity with data management and campaign performance reporting

• Proven ability to automate marketing workflows and integrate cross-channel systems

• Experience working with third-party vendors or managing complex timelines

Preferred Experience:

• Familiarity with Google Analytics, SEO tools (e.g., SEMrush), and website CMS platforms

• Experience in B2B marketing or lead generation for long sales cycles

• Experience in the renewable energy or real estate industry is a plus

Required Skills:

• Data analysis and visualization (Excel, dashboards, etc.)

• Process optimization and documentation

• Strong organizational and project management skills

• Clear communication and collaboration with cross-functional teams

• Comfort working with ambiguity and finding creative, efficient solutions

• High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms)

• High level of proficiency with Salesforce or a comparable CRM

• High level of proficiency with Salesforce Marketing Cloud or a comparable marketing automation software

Employer Will Not Sponsor Visas for This Position

The expected annual compensation range for this position is $70,000- $80,000, encompassing base pay and potential incentive target opportunity. This range is a good faith estimate based on the position's requirements. Specific compensation offered to the selected candidate may vary depending on factors such as relevant knowledge, skills, training, experience, and market conditions. Additionally, this position may qualify for a comprehensive benefits package, including Retirement Benefits, Medical, Dental & Vision, Health Savings Account, Flexible Spending Account, Life Insurance and Disability, Tuition Reimbursement, Voluntary Benefits, Paid Absences, and more.

About Us:

At New Energy Equity, a proud subsidiary of ALLETE, we’re leading the charge in transforming the energy landscape with innovative solar solutions . As a top player in the renewable energy sector, we’ve successfully developed over 600MW of solar projects and closed more than $1.2 billion in clean energy investments . Our projects deliver sustainable electricity to a wide range of clients, including commercial, industrial, municipal, and utility customers . But there’s more to us than just impressive numbers. We pride ourselves on a dynamic and engaging work environment where teamwork, continuous learning, and environmental stewardship are at the core of what we do . Our inclusive and collaborative culture encourages creativity and innovation, making our office a place where every idea is valued, and growth is a priority . At New Energy Equity, you’ll join a passionate team that not only drives the clean energy future but also enjoys celebrating our successes together . With over 250 projects across the U.S., our supportive atmosphere ensures a balanced work-life dynamic ️ and a fun, fulfilling career path . Join us and be part of a forward-thinking company where your contributions are celebrated, and your professional development is supported as we work towards a brighter, sustainable future .

The statements above outline the essential functions, nature, and level of work expected as of the document’s preparation date. They are not exhaustive lists of all duties and responsibilities. New Energy Equity reserves the right to modify this job description at any time, without notice.

New Energy Equity is an equal opportunity employer. All applicants will be considered for employment without discrimination based on race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other basis prohibited by federal, state, or local law.

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