GTM Marketing Strategist - B2B Platform

Primary Skills: Storytelling-Expert, Data Analysis-Intermediate, Customer Insight-Advanced, Cross-Functional Leadership-Advanced, Creative Marketing-Expert

Contract: W2

Duration:12 months

Location: Mountain View CA(Hybrid)(#LI-HYBRID)

Pay Range: $100-$105 Per Hour

#LP

JOB SUMMARY:

Seeking a dynamic GTM Marketing Strategist to spearhead initiatives across the product life cycle, leveraging storytelling, deep customer insights, and robust data analysis to execute impactful go-to-market plans. This role focuses on understanding and championing the B2B customer voice, especially targeting medium-large accountants, and propelling our suite of product offerings through differentiated positioning and strategic marketing campaigns. The ideal candidate will be analytically minded, with a knack for developing and implementing launch and growth strategies that underscore the synergy of our platforms and services, while also leading cross-functional teams towards achieving measurable results.

JOB REQUIREMENTS:

Develop and execute GTM strategies that drive identification and differentiation in the market.

Champion the voice of the B2B customer, gaining deep insights into their needs and pain points to tailor our offerings.

Utilize qualitative and quantitative consumer insights to guide product positioning and messaging.

Lead marketing campaigns from conception to analysis, measuring ROI and making data-driven recommendations for future strategies.

Collaborate cross-functionally with marketing, sales, finance, and product teams to solution-sell our platform effectively across all channels. Must have Skills

Strong analytical and strategic thinking skills.

Excellent verbal, written, visual/presentation, and interpersonal communication abilities.

Proven leadership and influence without direct authority. Industry Experience Required:

Prior experience in a SaaS company or B2B marketing is highly preferable.

Background in accounting, or experience working with account solutions/expense management, will be considered an advantage

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