Senior Manager, B2B Marketing (Mobile)

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People Excellence Change Integrity Co-prosperity

Role and Responsibilities

We are seeking an ambitious Sr. Manager of Mobile B2B Marketing who will lead the Integrated Marketing Communication strategy and execution for Samsung Mobile Experience, across Smartphones, PCs, Tablets, Audio, Smartwatches, and Content and Services for the US B2B market.

This role will develop the marketing strategy, including B2B vertical solutions targeting, positioning, product insights, and launch communications strategy. You will lead the planning process for your categories, including Go-To-Market plans for all product launches, always-on marketing, and key activation windows.

Additionally, this position is expected to help drive revenue, profit, and market share growth for the Mobile Experience B2B business. As a strategic thought leader, you will be the voice of our partners and customers and provide thought leadership to help set and drive the business objectives. You will also be the main point of contact with the Global Marketing Team, Executive Teams, and Direct Touch Partner Teams, providing input and alignment on GTM planning, including external partner communications and awareness, industry engagement tactics, and product solutions alignment and focus.

· Drive B2B marketing activity to ensure alignment with the overall strategy with flawless execution.

· Development of GTM strategy for all product launch customer engagement strategies.

· Contribute to all elements of Integrated Marketing Communication (IMC) plans, from awareness, consideration, and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution, and measurement. IMC activities will support both product launches and other key communications windows.

· Work closely with agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels, which may include: Digital, Social, CRM, e-commerce, Partnerships, Influencers, and PR.

· Identify key learnings and measure the effectiveness of B2B marketing campaigns against defined and aligned KPIs.

Skills and Qualifications

Minimum Qualifications

Bachelor's Degree required.

8+ years of relevant experience leading B2B marketing strategy and execution, experience in the Tech, Electronics, or durable goods business is required.

Experience with commercial technologies or consumer electronics.

Excellent written & oral communication skills with proven ability to provide clarity in complex situations.

Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.

Proven performance in developing and executing strategies that deliver wins for the consumer, the customer, and the company.

Understanding of marketing performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives.

Demonstrated ability to thrive in high-performing teams.

Demonstrated ability to create and deliver executive-level presentations.

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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

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