Vice President of Marketing - B2B SaaS (MarTech)

Vice President of Marketing / Chief Marketing Officer (DOE) – B2B SaaS, MarTech

Location: London (Hybrid, 3 days in-office)

Salary: £200k + Bonus + Equity

**To be considered, candidates must have proven B2B SaaS start-up experience and a track record of successfully scaling a business from $25M to $50M+ ARR — ideally within a MarTech environment **

A high-growth B2B SaaS company is seeking an experienced Vice President of Marketing or Chief Marketing Officer to lead the marketing team and drive business growth. This role requires proven experience scaling a B2B SaaS company from $25M to $50M+ ARR. Product Marketing expertise is essential, including driving market entry, achieving product-market fit, and accelerating growth.

Role Overview

Reporting to the CEO, you will lead a team of seven marketers and develop a comprehensive marketing strategy that increases brand visibility, generates leads, and strengthens market position. You will manage brand, content, product marketing, and growth initiatives, driving measurable impact through strategic and executional excellence.

Key Responsibilities

Lead Generation & Nurturing: Develop strategies to attract, engage, and convert high-quality leads.

Brand Positioning & Awareness: Enhance brand credibility and visibility with global B2C brands and enterprise customers.

Scalable Marketing Execution: Drive initiatives across events, press, content, media, and product marketing to boost brand awareness and pipeline growth.

Sales & Marketing Alignment: Improve collaboration between marketing and sales teams to create a seamless customer journey.

Core Objectives

Elevate Brand Awareness: Position the company as the go-to solution in MarTech.

Increase Market Share: Strengthen competitive differentiation within global B2C markets.

Optimize Buyer Journey: Refine messaging and positioning based on insights into customer behaviors and pain points.

Ideal Candidate Profile

Proven experience scaling SaaS companies from $25M to $50M+ ARR

Expertise in product marketing, growth marketing, and demand generation

Data-driven decision-maker with the ability to combine analytics and creative storytelling

Strong leadership experience in high-growth, fast-paced environments

Comfortable navigating ambiguity and making bold, strategic decisions

Critical Focus Areas

Buyer Insights: Deep understanding of customer needs and behaviors.

Product Positioning: Clear articulation of product value.

Market Differentiation: Strong competitive positioning and brand authority.

Generate a repeatable, predictable revenue machine

Interested? Apply now!