Integrated Media, Senior Manager

Company Overview

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose - to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep.

Position Purpose

The Senior Manager, Integrated Media will play a key role in leading and executing an integrated, full-funnel media strategy that drives growth, deepens brand engagement, and enhances the overall customer experience. This position calls for a strategic, results-driven leader with strong media expertise who can navigate a variety of channels and collaborate with diverse teams to ensure targeted, efficient media execution. With a balance of day-to-day media management and long-term innovation, the Senior Manager will focus on driving Sleep Number's holistic media strategy, contributing to core business objectives, and continuously optimizing media strategies using data-driven insights. This role will be instrumental in working cross-functionally to shape and execute media strategies, driving performance, and delivering outstanding results across the business.

Primary Responsibilities

Holistic Day-to-Day Leadership

Work with the Integrated Media team to create and execute a media strategy that drives growth and customer acquisition.

Lead key initiatives, such as the Bedding category, partnership launches, managing agencies, overseeing budgets, and creating deliverables (e.g., user flows, technical integrations).

Develop an audience-first approach by targeting the right groups and improving consumer engagement through remarketing, data-driven actions, and programmatic CTV initiatives.

Executional Excellence

Use data insights and a strong understanding of MMM and MTA to guide decisions and improve media programs.

Turn consumer insights into effective strategies that improve media performance and results.

Lead efforts to drive traffic and sales through full-funnel marketing, collaborating with analytics teams to understand media impact.

Work with both internal and external teams to create and maintain media measurement plans, improve local media strategies, and align marketing campaigns with business goals across Retail, e-Commerce, and Direct channels.

Lead experiments, continuously learn, and stay updated on media trends.

Reporting, Analytics & Insights

Track business trends using dashboards to improve media strategies, and look for opportunities to enhance targeting, messaging, and creative.

Share insights and updates with stakeholders and apply new tools and technologies to improve media efforts.

Budget Management

Manage the media budget, forecasts, and reporting for a $300 million media investment.

Work with media channels, agencies, and analytics teams to get the best value from the budget.

Ownership

Deliver on plans and hit goals, taking responsibility for projects and leading when needed.

Manage relationships with partners and ensure smooth operations, while coaching and mentoring team members.

Contribute to a positive, collaborative team environment and work well with others to align on key initiatives.

Take a hands-on approach to solving problems and stay connected to industry trends and networks.

Position Requirements

8+ years of progressive Media experience required either in-house or agency

Bachelor's degree in marketing or communications, MBA a plus

Knowledge, Skills & Abilities

Approaches challenges with problem-solving skills, identifying potential risks and solutions

Takes ownership of resolving issues, independently following through on actions and processe

Leverages media experience to optimize strategies that drive business results

Works seamlessly across all media platforms to deliver integrated solutions

Manages agency relationships with a focus on collaboration and partnership

Fosters a team-oriented, collaborative mindset in all aspects of work

Demonstrates strong project management skills, and the ability to manage tasks across all levels of the organization

Contributes to creative content development with a solid understanding of its role in media

Stays organized, prioritize effectively, meets deadlines, and works independently

Adapts to shifting priorities while managing multiple projects with urgency

Stays composed and focused under pressure

Pays attention to detail and understands how work product impacts the team and business

Communicates clearly and effectively both in writing and verbally

Experience using MS PowerPoint to create impactful presentations that tell a compelling story

Working Conditions

Sleep Number offers a hybrid work environment that strikes a flexible balance between remote work and in-office collaboration at the company's headquarters in Minneapolis, Minnesota

Occasional travel may be required

Salary Pay Range: $103,800.00 -$138,400.00

Wellbeing

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. We are committed to maintaining a safe and healthy work environment for all team members that are consistent with CDC guidelines, U.S. Department of Labor's Occupational Safety and Health Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number's policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.

Permanent