B2B Demand Generation Manager

Job Description

Oshi Health is revolutionizing GI care with a digital clinic model that provides easy, convenient access to an integrated and multidisciplinary care team that takes a holistic approach to diagnosing, managing and treating digestive health conditions. Oshi Health has been recognized by Modern Healthcare and Builtin as the recipient of Best Place to Work awards. This recognition highlights our dedication to creating a workplace environment that prioritizes our team, fosters inclusivity, and is committed to our mission.

We take time to get to know each patient, develop a personalized, whole-person care plan that includes identification of symptom triggers and prescription of evidence-based interventions, including medications, dietary changes, and mental health support. Our care is delivered virtually through our app, via secure messaging and telehealth visits. When in-person diagnostics or procedures are needed, we take a concierge approach and coordinate access, care and follow up with local providers. For more information, visit us at:

"Oshi Health will never contact job candidates via text message or any other messaging platform including WhatsApp, Signal, and Telegram. All official correspondence will occur through email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. If you have concerns, please reach out to, and we'll confirm whether you're engaging with one of our Oshi teammates!"

B2B Demand Generation Manager

Are you a highly-motivated B2B demand generation manager looking to make a bigger impact at an organization that changes lives?

Are you looking for a role that will propel your career forward by offering you the opportunity to be exposed to all areas of marketing while teaming up with our marketing leadership team?

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?

Are you passionate about healthcare and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?

If so, you could be a perfect fit for our team of professionals who share a mission to eliminate the impact of digestive health conditions through redesigned GI care that patients love.

We are seeking a full-time demand generation manager to join Oshi Health's commercial marketing team! In this role, you'll partner closely with our growing B2B Marketing & sales team to define and execute a data-driven commercial growth strategy, developing impactful omni-channel campaigns to drive brand awareness, buyer education, and new sales opportunities. This role reports to the Senior Director of B2B Marketing and is an exciting opportunity to join a growing team, make a big impact, and help us scale Oshi Health's business as we continue to scale access to Oshi's life-changing digestive healthcare.

Some areas you'll work on:

End-to-end campaign strategy: Develop, execute, and report on end-to-end demand generation marketing campaigns across multiple channels, including email, paid ads, webinars, and events, to drive pipeline growth and progress

Event marketing: Own strategy and approach to webinars and industry events that drive brand awareness and demand, including promotional strategies to maximize engagement

Performance analysis: Analyze campaign performance with marketing analytics tools to garner actionable insights to optimize campaigns and improve our MQL to opportunity conversion

Understanding our buyer: Develop a deep understanding of our ideal customer profile in collaboration with sales and the rest of the marketing team and design and test targeted demand generation campaigns

Opportunity engagement: Own pre-sales marketing automation strategy and nurture opportunity working closely with our sales VPs on sales cycle engagement and/or prospect re-engagement tactics

Help set content priorities: Work closely with the rest of the marketing team to determine content needs to support demand generation goals, including gated content, blogs, white papers, e-books, and more

Agency management: Build and manage relationships with third-party agencies, such as social media and events

Budget optimization: Manage allocated marketing budget and identify resources to maximize brand awareness and lead generation performance

Tool management: Work closely with commercial operations to evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performance

Qualities we're looking for in candidates:

An analytics-driven mindset focused on funnel optimization and iteration

Hands-on experience working across different digital marketing disciplines, including email marketing, paid ads, event marketing, and other lead generation activities

Exceptional written and verbal communication skills, including the ability to create succinct and targeted communications

Builder mindset who can work individually and "owns the outcome" but enjoys collaboration with others

Strong organizational skills and project management experience to support timely deliverables, including the ability to balance multiple priorities at once and meet deadlines

Creative problem solving and proactive attitude, ready to roll up your sleeves and serve the mission and goals wherever there is a need

Excellent eye for detail and fine print

Experience with martech tools such as Pardot, Google Suite, Salesforce, or others

Experience working with and/or managing external agencies

Preferred experience with enterprise demand generation, focused on employers, within B2B2C healthcare context

What you'll bring to the team:

2-3 + years of commercial demand generation experience

Strong understanding of the full marketing mix, experience executing integrated, multi-channel marketing campaigns, and leveraging marketing analytics to measure performance

Analytical mindset, using metrics to make data-driven decisions to improve marketing strategies

Advanced, hands-on proficiency in marketing automation, CRM, MarTech & data analytics tools

Proven success with self-direction, strong communication skills, and ability to communicate cross-functionally

Experience developing creative solutions to complex problems

Confident working in a highly fast-paced environment with multiple projects and quick turn-arounds

We make healthcare more equitable and accessible:

Mission-driven organization focused on innovative digestive care

Thrive on diversity with monthly D&I discussions, activities, and more

Virtual-first culture: Work from home anywhere in the US

Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity

We take care of our people:

Competitive compensation and meaningful equity

Employer-sponsored medical, dental, and vision plans

Access to a "Life Concierge" through Overalls, because we know life happens

Tailored professional development opportunities to learn and grow

We rest, recharge and re-energize:

Unlimited paid time off — take what you need, when you need it

13 paid company holidays to power down

Team events, such as virtual cooking classes, games, and more

Recognition of professional and personal accomplishments

Oshi Health's Core Values:

1. Own the Outcome

2. Do the Right Thing

3. Be Direct & Open

4. Learn & Improve

5. TEAM - Together Everyone Achieves More

6. Thrive on Diversity

Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

At Oshi, we determine salary ranges using market benchmarking and a geo-neutral compensation philosophy—your pay is based on the role and level, not your location.We believe in offering competitive compensation that reflects your unique skills, experience, and qualifications. While the salary range provided outlines the potential earning scope for this role, final offers are tailored to each candidate's expertise, contributions, and alignment with internal equity among peers in similar roles. Oshi utilizes the entire compensation range, and we expect candidates offered positions with our company to fall widely throughout the range.The candidate we hire may have more experience (or less) than what is outlined in this job description. If that's the case, an updated level and salary range will be shared during the hiring process.

Compensation Range

$105,000—$135,000 USD

Note: This job description serves as a general overview and may be subject to change based on organizational needs and requirements.

Oshi Health is an equal opportunity employer that is committed to creating a diverse work environment. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspective and contributions.

Oshi Health's policy is to maintain a working environment that encourages mutual respect, promotes harmonious and congenial relationships between employees, and is free from all forms of discrimination and harassment of any employee (or applicant for employment or service provider) by anyone, including supervisors, co-workers, vendors, or clients. Harassment and discrimination in any manner or form is expressly prohibited. There is no tolerance for discrimination or unequal treatment of any kind on the basis of race, color, religion, creed, gender, sex, sexual orientation, gender identity or expression, pregnancy, sexual and reproductive health decisions, national origin, age, disability, genetic information, marital status or civil partnership/union status, familial status, military or veteran status, predisposition or carrier status, domestic violence victim status, alienage or citizenship status, unemployment status, sexual violence or stalking victim status, caregiver status, or any other characteristic protected by law.

This practice applies to all terms, conditions and privileges of employment including, but not limited to, recruitment, selection, promotion, demotion, transfer, layoff, rehire, termination of employment, development and training, compensation, benefits and retirement.

For more information, visit us at

Full-time