CONTENT MARKETING SPECIALIST - DALLAS/FORT WORTH

Job Description

Description:

As a Content Marketing Specialist, you will be responsible for executing creative, personalized, and dynamic content for lead generation and nurturing efforts to convert leads to walk-in traffic. This is your chance to accelerate your career in a fast-paced, high-performing, growth-minded company with a solid balance of caring, people-focused culture and career opportunity. Here’s a look at some of the things you’ll be responsible for:

Create, manage, and optimize customer acquisition campaigns through email marketing.

Create, manage, and optimize customer journey campaigns through email marketing, SMS, and other touchpoints.

Manage local SEO through Google My Business, Apple Maps.

Posting to the company blog.

Audit company websites for accuracy of content, performance, and optimization opportunities.

Report on KPIs and other data-driven insights that lead to measurable improvements. Communicate insights and recommendations clearly.

Work with tools such as Salesforce, Marketing Cloud.

Partner with vendors for services like SEO.

Keep informed and report on the customer journey landscape, industry news, marketing platform policy changes, and campaign performance.Requirements:

What You’ll Bring

4-6 years of experience in content writing and email marketing

Strong written and verbal communication skills

SEO copywriting

High attention to detail and accountability for work produced

Excellent time management skills

Salesforce Marketing Cloud is a plus

Basic understanding of Illustrator is a plus

Experience in the homebuilding industry is a plus

Fresh restaurant recommendations when the team can’t decide what to get for lunch

Who You Are

Proactive, self-starter who is detail oriented with a bias for action

Individual with strong attention to detail who can balance speed and accuracy

Effective listener and clear communicator

Energized by problem solving with an innate sense of curiosity

Who We Are

HistoryMaker Homes is a fifth-generation, family-owned homebuilder looking for a Content Marketing Specialist. The Marketing Department is a tight-knit roll up your roll-up-your-sleeves and do-it-together team. We are open-minded problem-solvers looking for a high-performing, consistent, predictable, and efficient person to join our team.

Full-time