B2C Merchandising Lead

Job Description

DEMDACO is a gift and home décor company based in Leawood, KS. We strive to 'lift the spirit' with our customers, consumers and colleagues. ' Products are curated through this filter then carefully reproduced by skilled craftspeople around the world. Under the DEMDACO brand, our product categories include Gifts, Home Décor, Entertaining, Fashion, Baby and Willow Tree. For more than 25 years, DEMDACO has strived to 'Lift the Spirit' in times of celebration, when comfort is needed, or just to put a smile on someone's face.

We believe that business in not merely a financial endeavor, but first-and-foremost, a human endeavor. This philosophy guides our business decisions and informs how the company interacts with colleagues and customers and it leads our efforts in creating a dynamic workplace. To learn more, please visit

Role Overview

The B2C Merchandising Lead is responsible for optimizing product presentation, merchandising strategies, and promotions to drive revenue growth, increase average order value (AOV), and maximize units per transaction. Reporting to the Director of eCommerce - Digital Strategy, this role focuses on data-driven merchandising and conversion optimization while collaborating closely with Marketing, eCommerce, Product Development, and Operations.

The ideal candidate will have a strong analytical mindset, an eye for product positioning, and a deep understanding of online shopping behavior. This is an individual contributor role that requires cross-functional collaboration to enhance the online shopping experience and increase customer engagement. Working remotely is an option for this role.

In order to be considered a candidate for this position, you must submit your resume/application and complete the Culture Index Survey below:

Key Responsibilities

Merchandising Strategy & Execution

Develop and implement product merchandising strategies to increase add-to-cart rates, AOV, and revenue per visitor.

Optimize product listing pages (PLPs) and product detail pages (PDPs) to enhance product discovery, content enrichment, and conversion, regularly tracking performance metrics to identify trends and areas for improvement.

Use product recommendations and personalized merchandising to drive upsell and cross-sell opportunities.

Conduct benchmarking analysis to compare merchandising effectiveness against industry standards and internal historical data.

Monitor performance through variance reporting, identifying deviations from expected results and implementing action plans to address gaps and capitalize on opportunities.

Promotions, Pricing, & Cohort Analysis

Collaborate with internal teams to plan and execute discount strategies, promotions, and bundled offers that drive sales while maintaining profitability.

Conduct market basket analysis to identify trends and refine product grouping strategies.

Utilize cohort analysis to evaluate customer purchasing patterns, identify opportunities for retention and repeat purchases, and adjust merchandising tactics accordingly.

Develop action plans based on promotional performance insights, refining discount strategies, messaging, and product positioning to maximize impact.

Testing, Experimentation, & Data-Driven Decision Making

Design and execute A/B testing on key merchandising elements, such as page layouts, product descriptions, pricing strategies, and recommendation placements, to determine the most effective approaches for improving KPIs.

Use analytics tools to track performance metrics (AOV, units per purchase, revenue per session, etc.) and translate insights into actionable improvements.

Review variance reports on test results to determine the effectiveness of different merchandising tactics and implement action plans to refine strategies based on data insights.

Collaboration & Cross-Functional Influence

Work closely with the Marketing Lead to align promotions, content strategy, and seasonal campaigns ensuring a cohesive customer experience across digital channels.

Partner with Supply Chain and Operations to ensure product availability and seamless execution of promotional activities.

Partner with the Product Development team gaining product insights and providing information on top-performing products and customer preferences.

Provide performance reports to leadership, outlining merchandising effectiveness, key takeaways from data analysis, and recommendations for optimization.

Required Skills & Qualifications

5+ years of experience in eCommerce merchandising, digital retail, or online product management.

Strong understanding of online shopping behaviors, merchandising best practices, and data analytics.

Proficiency in Google Analytics 4, BigCommerce or Shopify, and A/B testing tools.

Experience with product recommendations, upsell/cross-sell strategies, and promotional planning.

Ability to analyze large data sets to identify trends and make data-backed decisions.

Excellent collaboration skills with a strategic mindset to drive business growth and revenue optimization.

Benefits:

-Medical, Dental and Vision plans

-Annual contribution to your Health Savings Account

-401(k) with company match,

-Time off includes PTO, plus 5 “Lift the Spirit” Days designed to assist with volunteer efforts and helping others

-6 Sick Days

-Annual Giving Day

-Generous product discounts

-Costco Membership

-Company provided $100,000 Basic Life Insurance Policy

-Casual work atmosphere

-On-site fitness center

-Potential for annual bonus based on company performance

-Company paid- short and long-term disability

Full-time

Fully remote