Vice President of Premium Sales & Private Events

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Amaze, Inspire, Unite

Job Summary:

The Vice President of Premium Sales & Private Events will oversee all aspects of premium sales for the Detroit Red Wings and the Detroit Tigers. This position will execute sales strategies that achieve revenue targets and maximize profit margins while overseeing departmental budgets, working closely with vendors, collaborating with all stakeholders and segments of the organization. In addition, this position is responsible for overseeing all sales efforts for non-game day event revenue including corporate and social event sales at Little Caesars Arena, Comerica Park, Fox Theater.

Key Responsibilities:

Responsible for the preparation and implementation of a strategic plan for premium sales, corporate sales and private events, including but not limited to: projecting, managing and delivering revenue and expense budgets, ensuring timely execution and focusing on an immediate and long-term business plan.

Develop and maintain a strategic prospecting strategy to create new sales opportunities both locally and nationally and align appropriate resources to pursue the same in support of the department’s business objectives.

Define clear definitions and categories for private events across all venues and set standards for measurement.

Mentor and develop staff using a supportive and collaborative approach on a consistent basis. Demonstrate a leadership approach/style that promotes the values of the organization; provide effective leadership and management oversight to all sales and service teams.

Execute, track and adjust strategies to ensure annual revenue and targets are met.

Build, a codevelop and maintain competitive, forward facing, best in class sales team.

Oversee the premium sales communication strategy.

Develop and execute long term & short-term strategy regarding new sales.

Create and oversee the operating budget for the Premium Sales, Corporate Sales and Private Events department, including commission and compensation structure, individual and department revenue goals.

Continuously network with industry peers to identify new and creative programs to more effectively research, identify, cultivate and target new areas for growth of premium sales.

Manage all B2B campaigns through CRM tools and sales reports, tracking ROI, and lead management.

Collaborate with sponsorship department to identify opportunities for increased revenue, in the form of sponsorship packages.

Coordinate experiences and events to strengthen relationships with all new and existing suite holders.

Develop and maintain strong, cooperative interdepartmental relationships.

Collaborate with ticket sales team to develop programs that can identify up sell opportunities through existing season ticket holder base.

Design and implement a high value benefits platform for all premium clients.

Collaborate with leadership to identify, develop and monetize new premium spaces at both Comerica Park and Little Caesars Arena.

Manage and cultivate business relationships by attending OEI events, IHI events and other relevant functions (i.e. DRW Games, functions IHI sponsors, ISES meetings, etc.).

Develop and implement sales training programs for existing and new sales colleagues.

Create and maintain a constant teaching/learning environment for all colleagues aimed at implementing best practices in the areas on sales and service.

Promote a culture of high performance and continuous improvement that values learning and a commitment to quality, openness, diversity and a consistently safe work environment.

Required Knowledge, Skills and Abilities:

Bachelor’s degree in business, communications, sports management or related field.

Minimum 10 years of progressively responsible and relevant experience in premium sales.

Minimum 2 years of supervisory/experience.

Exceptional track record of developing and implementing sales strategies that have consistently met or exceeded planned objectives.

Evidence of being a strategic thinker with the ability to develop and implement processes and plans.

Evidence of a successful leadership track record with high ethical standards.

Extensive knowledge of ticketing and CRM systems a plus.

Strong organizational skills and ability to handle multiple projects.

Excellent verbal and written communication skills.

Proficient in Microsoft Office including spreadsheet applications.

Ability to work in a fast-paced environment.

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.

Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.