eCommerce Specialist

Job Description

Description:

We are seeking a dynamic and experienced Ecommerce Specialist to join our team at Garrison Dental Solutions, a leading brand in the dental space. The individual will be reporting to the Director of Marketing. The ideal candidate will play a pivotal role in developing and executing ecommerce strategies to drive growth in our online business. This is an exciting opportunity to leverage your expertise in ecommerce and make a significant impact on our company's success.

Why join Garrison Dental Solutions?

Private, Purpose-driven Company

We have been a family-owned, debt-free, stable company in business for more than 25 years.

We pursue a vision of innovating dentistry to restore healthy smiles worldwide.

We place a high focus on living our core values of teamwork, determination, quality, and continuous improvement.

We have been awarded one of “West Michigan's Best and Brightest Companies to Work For®” for eight consecutive years.

Market Leader

Garrison is a market leader for one of the most popular and reliable restorative dentistry procedures.

Our products are sold in 150 different countries.

Garrison has a track record for annual revenue growth.

Highly regarded for innovative product designs requiring complex, in-house manufacturing.

We place significant investments in innovation and technology.

Our core products are protected by intellectual property and verified manufacturing processes that push the limits of metal-forming and injection-molding.

Competitive Compensation and Benefits Package:

Base Salary range of $60 – 80 K (based on background) with bonus potential. 401K with profit sharing.

Health (Medical, Dental, Vision, HSA, FSA), Life, Short-term and Long-term disability, Accident, Critical Illness and Pet insurance.

Professional development support through company sponsored training and tuition reimbursement.

Whole health support with Employee Assistant Program (EAP), regular and volunteerism paid time off, hybrid work option, free on-site gym access and subsidized gym membership.

Duties/Responsibilities:

Utilize a CMS (e.g., Drupal, Shopify) to build and maintain web pages for new product launches, promotional campaigns, and educational content such as landing pages and case studies, ensuring optimal user experience and clear calls to action.

Collaborate effectively with internal teams such as Global Marketing and Sales Teams to execute initiatives through the Garrison ecommerce site.

Implement and manage SEO strategies within the CMS to optimize website content, metadata, and structure, enhancing organic traffic and ensuring a logical customer journey that maximizes conversion rates.

Drive continual website improvement by identifying areas for optimization, managing the website backlog, and collaborating with an external web development partner on sprint planning and execution for website features and customizations that require coding and implementation beyond the capabilities of the CMS.

Administer email strategy leveraging CRM and marketing automation software, continuously optimizing for performance based on data with the intention to achieve or exceed target sales goals.

Drive traffic to the ecommerce site through PPC (Pay-Per-Click) advertising campaigns, optimizing budget allocation, and targeting strategies to maximize ROI.

Plan, coordinate, and administer webinars aimed at educating customers, driving engagement, and promoting products on the ecommerce platform.

Offer exceptional customer service by addressing and resolving website-related issues, ensuring a seamless and user-friendly browsing experience for customers.

Monitor competitor websites and activities, reporting insights as needed.

Stay informed about current website best practices and future trends in digital sales and marketing.Requirements:

Bachelor's degree in marketing or related field, equivalent experience considered.

2+ years of experience in relevant marketing fields, including digital marketing, website management, and/or ecommerce.

Ability to work collaboratively with Marketing Team members and cross-functionally.

Demonstrated analytical capabilities with a strong ability to derive actionable insights from data.

Experience working within Content Management Systems (CMS) such as Drupal, Shopify, or similar platforms, with a demonstrable track record of building, managing, and optimizing website content and structure to drive traffic and improve conversion rates.

Successful track record in driving traffic to e-commerce sites through PPC advertising, with a history of achieving targeted results. Working proficiency in Google Analytics and Google Ads.

Knowledge of leveraging CRM systems for driving growth through email and other digital technologies.

Proficient in marketing automation setup and execution.

Garrison Dental Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Compensation details: Yearly Salary

PI4205af1bbe54-25405-37501716

Full-time

Hybrid remote