Sr. Manager ACD Copy - Owned Brands

The pay range is $92,000.00 - $166,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Senior Manager, Associate Creative Director – Owned Brand Copywriting, you will leverage your deep owned brand and packaging expertise to be a driving force in Target Creative by leading a team of Owned Brand & Packaging Copywriters who bring to life all of Target’s Owned Brands and sustain all components of Owned Brand Packaging. You will support and develop the Owned Brand Copywriters on your team along with leading copy-specific brand creation projects, creating breakthrough experiences across all brands and categories. You will articulate Target’s brand to infuse the work with an unmistakably Target approach and will be responsible for building and further defining Target’s Owned Brands, acting as a consultant in the shaping and sharing of style guides and best practices. You will be looked to as the point person for copy on high-profile and/or business critical projects, leading within ambiguity and clarifying copy points of view. You’ll coach and evaluate work through the lens of creative, but also guest experience and marketing goals. You’ll build and maintain partnerships across Marketing, Merchandising, Brand Management, Packaging, and within Target Creative leadership. You will work to evolve how we create work, approaching content creation in new and more efficient ways, and will partner closely with both local and global partners to do so. You will establish strategies for achieving individual and team goals that align to the broader Target Creative vision, Copywriter vision and drive successful outcomes.

Critical to this role is having a deep expertise in Owned Brand Creation and Packaging Copywriting with experience in both digital and store experience marketing. You are someone who stays current with retail & packaging trends and experiences and are a passionate advocate for memorable copy and creative. You are a proactive, self-starter and have a high attention to detail with a blend of a creative, strategic and process mindset. We’ll support you along the way with personal and career development, to help you grow as a strong Senior Manager, Associate Creative Director – Owned Brand Copywriting.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

Four-year degree or equivalent work experience

8+ years of copywriting experience across a wide range of channels, including Owned Brand Creation & Packaging channels

Ability to guide and coach Owned Brands & Packaging writing and creative at a high-level and apply a critical eye to creative work

Refined presentation and negotiation skills, and the ability to align partners in high stakes moments

Demonstrated ability to successfully lead and develop people, including providing meaningful feedback and managing performance

Ability to lead a team through challenging and ambiguous moments, with strong leadership qualities including management and interpersonal skills

Proactive at seeking solutions to improve processes and elevate the work

Strong creative portfolio demonstrating breadth of creative capabilities, with a focus on Owned Brand copywriting, packaging creative and innovation

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

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Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to .

Application deadline is : 05/19/2025

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