Sr Brand Manager

This role will require skill management in managing HCP and ethical/medical marketing. Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

**MAIN RESPONSIBILITIES**

+ Marketing Campaign: Design and execute integrated marketing communication plans and marketing campaign to educate healthcare professional regarding brand messages

+ **Collaboration** : Build a network within the healthcare industry to stay informed of best practices and emerging trends. Work with cross-functional teams to achieve shared objectives

+ **Performance Monitoring** : Monitor and report on the performance of marketing initiatives and its implementation in ethical channel

+ **Compliance** : Understanding Regulatory Requirements, Keep up to date with relevant healthcare regulations. Ensure all marketing activities are well-documented and compliant with regulations. Establish approval processes for marketing campaigns to ensure they meet compliance standards.

+ Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

+ Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

+ Monitor, analyze, and evaluate brand performance and HCP/customer feedback to generate new product ideas.

+ Identify product/service changes to meet customer/HCP needs.

+ Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

+ Prepare, manage, evaluate budgets

**REQUIREMENTS**

+ Minimum Bachelor's degree in Marketing/Business or a related field

+ 7 years' experience in a managerial level, Brand Manager/Senior Brand Manager

+ Experience at medical/ ethical marketing activities.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call or email